HTC’s latest ad pulled due to exaggeration of water resistance
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- Altema
- qms
- 21 Aug 2018
First off, HTC tends to go with a lower rating that they can pass, rather than a higher rating that they might fail, like Samsung did when multiple phones failed in Consumer Reports water testing. Even though Samsung's rating was IP68 instead of IP67, the IP68 rating is less specific and can be what the manufacturer wants it to be.
Secondly, the ad was not pulled because HTC faked it, but because the average person would not be able to perform this stunt on a reliable basis. It's not the same as a company intentionally deceiving people, like Huawei did.
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- AnonD-754421
- s$k
- 27 Apr 2018
Whackcar, 06 Apr 2018That's funny. Samsung S9's ad explicitly shows a guy jumpin... moreFWIW The S9 is has a higher rating than the HTC.
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- AnonD-754421
- s$k
- 27 Apr 2018
Vegetaholic, 08 Apr 2018Don't make ad if you can't deliver, simple as that.Not so simple, Huawei's ads of the P20Pro include phrases like "this is a professional camera" (most certainly not) and "a professional photographer all in one tiny chip" (the so-called "AI" actually does more harm than good), I can't believe that bloated crap isn't pulled yet.
- ?
- Anonymous
- 81X
- 06 Apr 2018
Whackcar, 06 Apr 2018That's funny. Samsung S9's ad explicitly shows a guy jumpin... moreAFAIK Samsung hasn't rated a single handset for splash or spray (ie. sudden uneven delivery of liquid pressure), only submersion (slow even pressure). Such an ad is likely just as deceptive.
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- Aadrian
- Sk@
- 06 Apr 2018
One Plus 5 ad was banned too. However that phone isn't sold in the UK anymore.
- Whackcar
- 6QC
- 06 Apr 2018
That's funny. Samsung S9's ad explicitly shows a guy jumping in the pool with the phone in hand & a message on the screen reads "It's not just water resistant. It's this water resistant.".
And on the other hand we have this... Huehuehue
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- Anonymous
- tDT
- 06 Apr 2018
AxlTech, 06 Apr 2018The first digit in the rating refers to the intrusion prote... moreSo sad to heard that, hopefully HTC can fix it, but my Motorola defy+ still working fine after 7 years, first IP67
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- Anonymous
- 81X
- 06 Apr 2018
AxlTech, 06 Apr 2018The first digit in the rating refers to the intrusion prote... moreImportant to note that the water ratings are not progressive; they test different conditions. An example, IP66 is completely dust tight, and must be able to withstand spray from a powerful water jet from any direction. The pressure of a water jet is significantly stronger than the force of 1 or 1.5m of still water, so in many cases an IP66 enclosure would be preferred (and would likely carry a dual IP66/IP68 rating). An example: Sony lists some IP65/IP68 models that should withstand less powerful water jets as well as 1.5m submersion.
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- Anonymous
- JT5
- 06 Apr 2018
AxlTech, 06 Apr 2018The first digit in the rating refers to the intrusion prote... moreCertification of IP67 is cheaper than IP68.
Even my M4 , a midrange, has IP68
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- Anonymous
- JT5
- 06 Apr 2018
AnonD-672395, 06 Apr 2018I am not sure why they don't have IP68 instead of IP67 rati... moreLower certification is cheaper.
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- AxlTech
- K3e
- 06 Apr 2018
AnonD-672395, 06 Apr 2018I am not sure why they don't have IP68 instead of IP67 rati... moreThe first digit in the rating refers to the intrusion protection and is rated from 0 (no special protection) through to 6 (No ingress of dust).
The second digit in the rating refers to the moisture protection and is rated from 0 (no protection) through to 8 (Immersion beyond 1m as specified by manufacture).
The Samsung Galaxy S8 however is IP68 certified. Whilst this carries the same ingress/dust protection as the iPhone 8 and Google Pixel 2 *IP67 both), the higher rating for moisture protection ensures that it can be immersed in up to 1.5 meter's of water for 30 minutes.
So it depends on the manufacturer, though.
Source: IP (International Protocols) Ratings - Definition via GSMArena Glosary :)
- Fulljack
- Kir
- 06 Apr 2018
Shanti Dope, 06 Apr 2018UK, just like US, is filled with iPhone lovers. No wonder w... morethey can advertise it the way Samsung Galaxy S7 water resistance does. It shows that it accidentally get into a sink for a few seconds and perfectly fine afterward. I don't know about you, but you're pretty much a butthurt haters. It's pretty clear why the ad are banned for it was misleading
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- Shanti Dope
- Kg{
- 06 Apr 2018
UK, just like US, is filled with iPhone lovers. No wonder why they don't want HTC to do some advertising. iPhones should be the only IP67 water resistance-rated smartphones in that country.
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- AnonD-672395
- vIY
- 06 Apr 2018
I am not sure why they don't have IP68 instead of IP67 rating. They should have concentrated on that first.
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- Anonymous
- LDc
- 06 Apr 2018
In a few words.....LOL