Sony Xperia XZ2 Premium will be released on July 30, yours for $999.99 unlocked

27 June 2018
That definitely is bold pricing for a company that isn't Apple.

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  • Nzi97
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  • 28 Jun 2018

Manhurt, 28 Jun 2018About bezel, Sony must learn from SHARP, the same Japanese Brand.I hope you mean what in the past, not the current one
The current one is a bit miserable with notch + chin combo

    • S
    • SZTadir
    • uNV
    • 28 Jun 2018

    Decision-makers at Sony have lost their minds. 1000$ is far too much for this phone. There is no way to defend this, even for Sony fans.

    Every decision they have take this year has been horrible.

      Welcome to another episode of Sony Making A Good Phone, But Overpricing It So It Doesn't Sell Well. I really like their smartphones and their cameras are getting near Samsung and Apple levels (not quite there yet), but they need to make their base bigger so they can get people to trust them again. After that they can price their phones this way. 1000$ is a lot to ask for. Even Apple didn't manage to do too well when they priced the X this way. Oh well, let's hope for the best.

        i wanna see how much score the camera, hope they can challenge the Huawei P20 Pro

          I owned the xz pro and its a beast and want to buy the xz2 pro but one thousand dollars man here in argentina its a LOT of money, i think a reasonable price can be 700 dollars, i will try to get this one

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            • Aadrian
            • Sk@
            • 28 Jun 2018

            Good Lord that is way too expensive. Back in de days of the first cellphones they were priced 1000 plus dollar because it was for the rich and wealthy. But now it seems very normal to have a 1000 dollar phone for the average consumer. Ridiculous pricing of phones nowadays, no matter what manufacturer.

              Shui8, 27 Jun 201864gb internal memory? $1000? Ok....iphone X 64GB less ram and features than XZ2 Premium and was $1500+ on it's first debut

                Koala, 28 Jun 2018It is not wise to buy 999$ smartphone. Just buy discounted ... morei totally agree with you... i would never invest 1k in a smartphone, even if im a fan of!

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                  • Azad
                  • Aw%
                  • 28 Jun 2018

                  Why companies are pricing a phone 1000$ ??? Is it a laptop or what... Simply outlandish..

                    About bezel, Sony must learn from SHARP, the same Japanese Brand.

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                      • Anonymous
                      • mH9
                      • 28 Jun 2018

                      Is the Sony PS3 division working on this now? that pricing is terrible

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                        • Koala
                        • p@5
                        • 28 Jun 2018

                        It is not wise to buy 999$ smartphone. Just buy discounted "old" flagship.

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                          • AnonD-772315
                          • BLe
                          • 27 Jun 2018

                          Dear Sony, stop digging your grave!! :(

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                            • Anonymous
                            • pr3
                            • 27 Jun 2018

                            i guess sony knows his fans.but since they are not apple....the end is near, even with new ceo

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                              • Kirk
                              • UD{
                              • 27 Jun 2018

                              Anonymous, 27 Jun 2018Plus the fingerprint scanner is bang centeredAside from its iconic brick shape being update to the current one, the fingerprint reader being dead center at the back also irks me, that's where I put the ring xD

                                WAIT!near1000dolar?!what the....

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                                  • Anonymous
                                  • pp}
                                  • 27 Jun 2018

                                  It's ugly but not cheap.

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                                    • Anonymous
                                    • mpJ
                                    • 27 Jun 2018

                                    I wouldn't buy this garbage even if it was half price..

                                    I learned my lesson with my XZ1.

                                    Gimped Pony phones

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                                      • Anonymous
                                      • B{0
                                      • 27 Jun 2018

                                      Anonymous, 27 Jun 2018wonder how the camera performs but still. that backside is ... morePlus the fingerprint scanner is bang centered

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                                        • Shui8
                                        • KZ8
                                        • 27 Jun 2018

                                        64gb internal memory? $1000? Ok.