Check out the official iPhone XS, XS Max and XR promo videos

13 September 2018
There's also a cool 2 minute recap of the announcement event.

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  • J
  • JoJo Gelato
  • PF9
  • 17 Sep 2018

Anonymous, 14 Sep 2018what a waste of money. A phone for the derps of societywhen you are good at marketing, u can sell anything to the average pleb hahaha.. i tried to watch a few youtube "tech" vids, so much cringe how they are trying hard to be amazed.

    • ?
    • Anonymous
    • R0G
    • 16 Sep 2018

    I have to say, Apple's promotional videos are way more creative, interesting, and beautiful than their products, which have become incredibly repetitive and monotone. (That's really the secret of Apple, the iHerd wants something that is always the same; they don't like difference and variety. But they need to be told that by choosing this they are in fact superior, rather than conservative and vanilla.)

    I am surprised that the Mission Impossible franchise let Apple use their theme song for a cheesey promotional video that is totally unrelated to the films and TV show. It just seems like it cheapens the Mission Impossible brand.

      • F
      • Fayth
      • tEZ
      • 14 Sep 2018

      stereo sound recording ... finally, thank you

        Anonymous, 14 Sep 2018American English will always be superior to English of the ... moreWhat it has to do with a language itself? You just telling wahtcyou don't like british ACCENT, but claiming American English is better than English itself, which is originated at first place it is stupid

          Agree Hokey Pokey ad was well done.

            • ?
            • Anonymous
            • YP9
            • 14 Sep 2018

            what a waste of money. A phone for the derps of society

              AnonD-762416, 13 Sep 2018Disclaimer: Promo video audio sold seperately. It's sad ... moreExactly. XD
              Samsung didn't even disable their comment section on their "Ingenious" videos!

                • ?
                • Anonymous
                • 0p}
                • 14 Sep 2018

                American English will always be superior to English of the Brits. I'd prefer to hear a Texas accent or South Carolina or Hindu or even Asian accent over any British accent any day.

                  Ruce, 13 Sep 2018Hater's gonna hate...And losers gonna lose............their money that is!!

                    • ?
                    • Anonymous
                    • 0p}
                    • 14 Sep 2018

                    American company using British English that is totally devoid of normal pronouncing of
                    said words?

                    FAIL.

                      The best part is when Jony Ive who looks like he is ready to cry like an unmasked Kylo Ren comes up with made-up words like "Liquid Retina" or some other nonsense to make the promo feel magical.

                        • R
                        • Ruce
                        • 8yU
                        • 13 Sep 2018

                        Hater's gonna hate...

                          • ?
                          • Anonymous
                          • vjw
                          • 13 Sep 2018

                          AnonD-762416, 13 Sep 2018Disclaimer: Promo video audio sold seperately. It's sad ... moreThat's because they think they know better than their customers. Apple always has been like that.

                            Apple is actually the biggest innovator in the smartphone world.
                            They were the first to innovate a 500 dollar phone.
                            The first to innovate a 1000 dollar phone.
                            The first to innovate a 1500 dollar phone.
                            And my prediction, next year they will be first to innovate a 2000 dollar phone!
                            And thw greatest part is, they breached 1000 last year, and in the immediate succeeding year they touched 1500!! That's what is called quick innovation!!

                              Did they just use Apple Pay in an oasis/city in the desert called Huacachina in Peru? I think I just understood what the "R" stands for : Ridiculous.

                                • G
                                • GSMarena
                                • UD{
                                • 13 Sep 2018

                                AnonD-632062, 13 Sep 2018We simply have to give it to them. If there is one thing Ap... moreI agree with you.
                                Their marketing team are really great.
                                When I saw their adds. They have really advertised it as a really great phone but in reality phone is a meh.
                                Looks like a cheap china brand.

                                  • ?
                                  • Anonymous
                                  • Q5x
                                  • 13 Sep 2018

                                  Anonymous, 13 Sep 2018They wouldn't hear from their customers but from people lik... moreiPhone sucks !! I mean it !

                                    • D
                                    • AnonD-762416
                                    • JbS
                                    • 13 Sep 2018

                                    Anonymous, 13 Sep 2018They wouldn't hear from their customers but from people lik... moreI don't see any other brands doing this. this despite it's a well known fact that Apple fans and Sony fans are the most toxic on YouTube. This is clearly because they know the top voted 100% would be about Apple scamming their customers with over-priced peripherals.

                                      • ?
                                      • Anonymous
                                      • 043
                                      • 13 Sep 2018

                                      AnonD-762416, 13 Sep 2018Disclaimer: Promo video audio sold seperately. It's sad ... moreThey wouldn't hear from their customers but from people like you hating all and everything Apple does

                                        • D
                                        • AnonD-632062
                                        • 3Yc
                                        • 13 Sep 2018

                                        We simply have to give it to them. If there is one thing Apple is still absolutely the best at, it is in making awesome promo videos, that make their product seem greater than it is. A great marketing team.

                                        Also, the Mission Impossible theme instantly makes any thing awesome, but even Ethan Hunt will approve of the last video! :[]