Sony Xperia 10 (aka XA3) will cost €350, the 10 Plus will go over €400

15 February 2019
Also, only the Plus will use a Snapdragon 660 chipset, the smaller Xperia 10 will go down a notch. The Xperia L3 will be cheaper but not cheap.

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Downgrading the battery and keeping the old SoC that XA2 had? I don't think Sony is that much stupid

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    • Anonymous
    • pIW
    • 15 Feb 2019

    lmao galaxy S8 is cheaper than that.

      • V
      • Vvvky
      • rAR
      • 15 Feb 2019

      In my country presently the LG V30+ and LG G7 thinq are available for around 350 and 370 euros respectively and Sony is launching mid range specs phones for the same price. Lol these phones should have been launched for 200 and 250 euros by Sony.

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        • Trx
        • akK
        • 15 Feb 2019

        I think those leaks are fake. Xa2 had sd630 and 3300mah, why would they put a smaller battery and keep the same processor? And what happened to that design where there were small simetrical bezels? Can't wait for mwc to see what's true and what's not

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          • Anonymous
          • 8nb
          • 15 Feb 2019

          IMO, build quality has more cost..!! The missed ring it is: 1. Marketing especially in Middle East and North Africa also great warranties..!!!

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            • AnonD-731363
            • SH3
            • 15 Feb 2019

            350 and 400 Haha.
            Rather buy pocophone a lot bettr specs for a much less price.
            Even Z5 pro GT made by lenovo cost 400 euros and offers SD855 and 12GB of ram.
            Huawei P20 Pro cost around 500 euros and is a lot better phone.
            Sony? Just get out of the market finaly.

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              • Nzi97
              • tu6
              • 15 Feb 2019

              Anonymous, 15 Feb 2019Xiaomi is a private company listed on hkse ( hong Kong stoc... moreSubsidies aren't just for public company, private chinese companies also get benefit from china government. It's the china way to strengthen local companies and push away foreign company. That's why there's not really many foreign company in China, apart from being banned, they also need to adhere strict rule and high taxes

                350 and 430 for 6xx chipset?
                guess i'll wait till the prices drop below 250

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                  • Emily
                  • 0Wf
                  • 15 Feb 2019

                  Anonymous, 15 Feb 2019Really reasonable price for quality brand! About the same ... moreThe quality brand is a chimera in this type of products. It is good to try to deceive people justifying high prices. They carry the same components as others and in this case even some lower ones for a price much higher than the competition. The construction materials are basically the same. There are many good quality designs and brands to choose from. Simply the name of a brand today does not justify the prices. And the import taxes are the same for all brands.

                  Times change, people are more informed about what they buy. Putting an ad on TV with small print that no one can read it and pass at full speed is no longer useful. We are not reading this website and others without reason. The faithful to certain brands will continue to preach the quality motto to justify prices that are too high. But the graphs of sales and market analysis make it clear that whoever spends in a high range today even with incentives keeps it for more years and who likes to change annually opts for the mid-range that gives the best performance / price leaving aside from the "premium word" for those who do not see it. Samsung, etc, are already lossing market due to the same. Although Samsung in particular are trying to offer alternatives but still without reach what the potential customers are looking for. And each time customers wait less time for the price drop. It'll be interesting watch the next market analysis at the fall of this year.

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                    • Anonymous
                    • 80g
                    • 15 Feb 2019

                    60E[z], 15 Feb 2019Overpriced as usual. Sony.. please focus on flagship phone... moreReally reasonable price for quality brand!
                    About the same as Samsung at midrange. Actually a Little bit better considering the price.

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                      • Anonymous
                      • LQu
                      • 15 Feb 2019

                      Heehee, 15 Feb 2019Nobody care anymore about who copies who. What is most imp... moreCheap phone because your data is being sold.
                      Like a silent virus being spread from person to person.

                        There is no reason to buy expensive sony phones except you are die hard sony fan

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                          • 60E[z]
                          • 60E
                          • 15 Feb 2019

                          Overpriced as usual.
                          Sony.. please focus on flagship phones only. You dont have capability to sell midrange/lowrange phones.

                            • ?
                            • Anonymous
                            • 7X1
                            • 15 Feb 2019

                            Killing themselves again Sony....... Crap SoC and overpriced?

                              • ?
                              • Anonymous
                              • JLy
                              • 15 Feb 2019

                              I'm following this XA3 since October and can't believe they can't put a f.. SD660 in it. Who care about SD630 ?? If they put the SD630 I'm definitely done with Sony after 6 years

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                                • Alex
                                • JKR
                                • 15 Feb 2019

                                H-1, 15 Feb 2019Lately I don't care about pricing, performance, camera or a... moreThey CAN'T call it "TV remote with a screen" because it's not a remote control for TVs. But they CAN call it "Cinema wide" because it has the same aspect ratio as the cinema.
                                I didn't thought that it is so hard to understand.

                                  • H
                                  • H-1
                                  • aXL
                                  • 15 Feb 2019

                                  Lately I don't care about pricing, performance, camera or any spec really. However, marketing names are just rediculous!

                                  "Cinema wide" display? Just call it a TV remote with a screen and get it over with!

                                  Or maybe make a phone with 10 inch display and 60:9 form factor (I didn't do the math) and call it "linear display" which offers unparalleled slimness!

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                                    • Atlas
                                    • 0Wf
                                    • 15 Feb 2019

                                    No thanks. I value my money enough to avoid overpriced phones like these ones too. At the end the sales speak the things clearly. Overpriced phones as a lot flagships and these and other "called or alleged" premium are in the downhill directly to the bottom sales while reasonable mid-range phones plenty of features, enough peformance and quality components are increasing their sales. Increase the price of their mid-range phones will not fool us, because now we have a lot of options and phones to choose independently of the brand and country.

                                    The decline of the greedy companies already has started, or they adapt their offer and prices or they'll flop till dissapear in the mobile map.

                                      • ?
                                      • Anonymous
                                      • fv3
                                      • 15 Feb 2019

                                      fsdg, 15 Feb 2019a notch or built in ads in the OS are not additional features...Huawei does not have ads

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                                        • Workinprogress
                                        • pi%
                                        • 15 Feb 2019

                                        Look at those low specs and crazy price... Then Sony wonders why they are losing money in their mobile division. Are they stupid or wtf is wrong with them?