Sony challenged filmmaking students to shoot short films on Xperia 1

07 August 2019
The Sony Xperia Summer Film Fest is a partnership between Sony and the Academy of Arts University in San Francisco. 

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  • bro

Anonymous, 08 Aug 2019Sony does everything wrong.Pretty sure you phone camera sensor is a sony

  • WieX

Sony is joking, the camera app can't even record video more than 5 minutes before showing error.

Anonymous, 07 Aug 2019Must be nice to finally have content in 21:9 format to watch. To... moreNot like if cinema was 21/9 too. Almost every movie going to cinema is in 21/9 and have top and bottom black bar on 16/9 TV. Only series are 16/9. Then there is all the whining about bezel, and then you say it's cool to have top and bottom black bars on movies, well, it's hard to follow.

Anyway, it's nice to have a phone that make movie in 21/9 that I can see in fullscreen on my 21/9 monitor I have for more than 3 years now to enjoy movies without big top and bottom bezels and larger field of view in videogame, did I talk about multitasking?

  • Anonymous

For the next device the candidate colours are: white, black, red (like ZL/XZP), copper (like Z4), petroil blue (like xz2), purple and silver (xz2p)

  • Anonymous

Shanti Dope, 08 Aug 2019Does it matter if it's not a good marketing? The project is aim... moreAgree with you completely. I love this concept .Sony gets to market it's phones in a meaningful way ,the winner of the contest gets money and recognition and the other participating students get exposure in video capture and filmmaking .It's a win - win for everybody involved.

This is a breath of fresh air in smartphone marketing compared to the usual useless advertising employed by well known brands. Hope the trend catches on amongst other smartphone manufacturers.

  • Anonymous

Anonymous, 08 Aug 2019Sony does everything wrong.Then why are you on a Sony article commenting lmao

Does it matter if it's not a good marketing?
The project is aiming to help, and not about bragging the phone's capabilities.
Not only does it help teach students to be filmmakers (those who are aspiring to be in the future), it also does it for FREE.
Imagine an underrated big company lending their own $1000 products to be borrowed by other unknown people in order to have their project be successful.
Not even a multi-billion dollar fruit company would lend their $750 phone to be borrowed by a trusted person....

Diamon, 07 Aug 2019Weak marketing, sony is death in smartphone industryI don't think so... I think it's good marketing, to make students know that Xperia 1 has great capabilities to do cinematography and (short) film-making on a smartphone just like this, and this recognition could grow larger to other aspects. Sure, not Samsung-level marketing, but hey, it's a step up from the previous iteration of Sony Mobile marketing. Besides, Sony Mobile at least now one umbrella with its Camera division and TV division.

  • Anonymous

NipponFan, 07 Aug 2019What a weak attempt at marketing.. Sony does everything wrong.

Dude , 07 Aug 2019Some pretty bad shorts. Oh well, it's only Sony anyway.That's nice of you to crush a students project.

NipponFan, 07 Aug 2019What a weak attempt at marketing.. The fund can help the student for future project. What's your point to criticise, does it make you/me/them better?

  • Anonymous

NipponFan, 07 Aug 2019What a weak attempt at marketing.. Do you prefer DSLR photo act as point to shoot selfish from smartphone?

  • Diamon

Weak marketing, sony is death in smartphone industry

  • Anonymous

Anonymous, 07 Aug 2019Must be nice to finally have content in 21:9 format to watch. To... more70% of what's available on netflix is 21:9.

Thought movies were shot using 18:9 or 19:9 ?
These are the ones non-existent.
Just on cellphones.

  • Anonymous

Must be nice to finally have content in 21:9 format to watch. Too bad Sony had to pay for it..

I think this is a good idea.

  • Anonymous

Trademark called S-Cinetone was registered in July.
Probably S-log feature.

  • Anonymous

Black L., 07 Aug 2019Sony challenge STUDENTS to buy $1.000 phone ? Is that a joke ? L... moreNo.

It is a partnership with the University.
They took the devices and let students use.

Black L., 07 Aug 2019Sony challenge STUDENTS to buy $1.000 phone ? Is that a joke ? L... moreNo, Sony loaned them Xperia 1 phones to use during the shooting of their films.

  • Anonymous

There is a rumor that the copper colour might come back.
It was used by E3, M2 , Z3 and Z4/Z3+ .
I love this colour.