"We always try to keep our prices as low as possible," says Apple CEO Tim Cook

02 October 2019
Cook also addressed competition of TV+ with Netflix, accusations of monopoly of the App Store and more.

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Galaxy Note 10 Pro, 13 Oct 2019Dear Sir, Western greed for amazing wealth has no upper bou... moreDon't tell me about it m8 I am from the East Eu so I know....the work I do here gets payed atleast half in not less than it would for ex in many Western countries in ...and yes you are right 10000%

kiloh3rtz, 11 Oct 2019Bro this goes for nike,addidas and many many many other big... moreDear Sir, Western greed for amazing wealth has no upper bound and poor labours are destined to put up with hell in East! Very unfortunate world we live, no different than 14th or 16th century for most of the folks except for fancy uniforms in factories

Galaxy Note 10 Pro, 03 Oct 2019If you are a vendor or supplier of Apple you would definite... moreBro this goes for nike,addidas and many many many other big company's they go to country's where the work force is cheap and they put them to work for less to nothing...You think samsung dont do the same?or oneplus?or so many others?Have you ever read the label on your nike's saying made in Taiwan,prob not...Money make the world go round,and who has them has owns the world...So dont think that only apple does this...Lower the cost and high the production simple math...Why would they pay in US or EU 2000-3000 euros/$ per worker when they can pay 200 or less

  • Al

"We always try to keep our prices as low as possible," – ROFL This made my day

  • ash

"We always try to keep our prices as low as possible," JOKE's Apple CEO Tim Cook

  • FreedaBees

I wish they had included the full context of what Tim actually said:
"We always try to keep our prices as low as possible, regrettably, we always seem to not quite manage to achieve this aim and our prices don't actually end up being as cheap as they could have been. I lose a lot of sleep over this, but the shareholders seem pleased, and we do seem to make a sugar load of profit, so that is some comfort, I guess. "

  • Rika

kiasunkiasi, 04 Oct 2019I believe Tim meant "we always try to keep our margins as h... moreExactly what Apple does. Competing companies have cheaper and cheaper, yet better models each year. That's why Apple has to reduce the price of their iphone.

  • AnonD-819322

leledumbo, 05 Oct 2019Haha, quite right. I've seen one loudly screams "I buy bran... moreIt's not just Apple, it's Samsung too, but to a lesser extent. Other brands e.g. Sony, HTC are now forgotten as people basically buy a phone because of its brand. I saw a kid showing off his iPhone 11 (no case or screen protector, many kids leave these two out just to show off their logos), imagine the day he cracks his phone, he'll be crying all day. The parents are to blame, they shouldn't be spending all this money as a smartphone even under £100 can do the job fine.

  • booldega

1560€ iphone 11 pro and no USB-C, still lightning port like on 2012 iphone 5

AnonD-819322, 05 Oct 2019Mainly people aged 11-49. All these people have no reason t... moreHaha, quite right. I've seen one loudly screams "I buy brand, not specs". Those like that one are bound to be Apple slave.

  • AnonD-819322

ExynosAMD MasterRace, 03 Oct 2019iOS is a girl OS, with pastel colors and girly look The ... moreMainly people aged 11-49. All these people have no reason to buy Apple products other than the fact that they're made by Apple.

  • Anonymous

"...our prices IN THE U.S.A. as low as possible"

OK, it's fixed now

  • Anonymous

Shadocx, 03 Oct 2019The iPhone 11 is definitely an upgrade over the XR, and cos... morewhat kind of upgrade they done at all, performance what? storage what? ios version what? innovation what? I don't see new at all, still satisfied at iPhone 5s no need to upgrade the ios its still function the things you really need on day one

  • Anonymous

Shadocx, 03 Oct 2019The Galaxy Note 10+ is 1109,95 euros where I live and 1159,... morethat's the problem, if you want to compete you must know how to match the price of the competitors around but it's not happening at all, it's a joke of the year no marketing strategy at all, that's why samsung won the most of the fights because they got a strategy to compete to apple and to other android devices

  • Anonymous

Anonymous, 02 Oct 2019LOL ya'll just sound like a bunch of petty jealous haters :)nope where not jealous at all, even do it's made at foxconn since day one of iPhone it must be cheap at all, low labor cost but it didn't happen at all, another lame argument from tim cook it's like a cooking show and the judge are all paid to tell it's good but not at all, even we want to get iPhone product this year it's crap to pay a higher value not worth it, note 10+ is worth the price not a craphone crapple

anhar.muhammad, 04 Oct 2019Yeah like you act so childish and says overpriced things ar... moreNice joke, I make my own money.
You're just broke or bad at saving.

Tim makes an april fool. Ahahaha

Shadocx, 03 Oct 2019My parents? You don't even know how old I am, bruh, don't t... moreYeah like you act so childish and says overpriced things are cool. If you know expensive phones are getting less features, people can have their complains as many as possible. Unless you okay with that, you will still be called childish and you got good treats with your parents. Good luck with your money.

  • Anonymous

Is he sure it's not "Keep them expensive"?

I don't get how you can say this in front of so many people, it's like saying "you are all quite dumb so I'll tell you bs you won't understand"...