"We always try to keep our prices as low as possible," says Apple CEO Tim Cook

02 October 2019
Cook also addressed competition of TV+ with Netflix, accusations of monopoly of the App Store and more.

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  • ?
  • Anonymous
  • xj5
  • 02 Oct 2019

iphone 11 pro max cost €1265 in europe and that's the 64gb. that's twice the minimum wage in half of europe.

    • L
    • Le bencho
    • 7P0
    • 02 Oct 2019

    This is a joke right?

      • A
      • Aspok
      • 3S4
      • 02 Oct 2019

      RIP Apple

        • ?
        • Anonymous
        • AxW
        • 02 Oct 2019

        Steve's Reality Distortion Field is back! :D

          • O
          • Orange97
          • a0k
          • 02 Oct 2019

          Apple: We always try to keep our prices as low as possible.

          It's like a criminal saying: I will be kind wid da people!

            • s
            • six_tymes
            • kvH
            • 02 Oct 2019

            Lmao! starting when, now?

              Lol this gotta be a joke

                • R
                • RC255
                • 0Ff
                • 02 Oct 2019

                Best. Statement. Ever.

                  • L
                  • Lol
                  • StU
                  • 02 Oct 2019

                  Is he believes what he said?

                    "We always try to keep our prices as low as possible,"

                    So that's another thing Apple is doing a bad job of then haha ;-)

                      • D
                      • AnonD-454049
                      • fwq
                      • 02 Oct 2019

                      Whackcar, 02 Oct 2019lol Apple didn't become the first trillion dollar compan... morei think they meant that they keep their manufacturing cost as low as possible xD

                        • ?
                        • Anonymous
                        • IHx
                        • 02 Oct 2019

                        He didn't lie. Ask a vendor who does business with Apple. They low-ball the hell out of you to get their components as cheap as possible.
                        Buy low sell high

                          Welp, this is going to be a fun comment section

                            • D
                            • DXB
                            • nC1
                            • 02 Oct 2019

                            He is correct. The price of the iPhone 11 was the lowest price for the iPhone 11 😂

                              If cook wanted to have fun, at least he should have let us in on this long but boring joke.

                                • D
                                • AnonD-558092
                                • IBL
                                • 02 Oct 2019

                                "Cook doesn’t believe Netflix is afraid of Apple’s new service as video streaming isn’t a “winner takes all” deal – instead, many subscribe to several services and Apple wants TV+ to be one of them."

                                He's right. Solely because of those cursed exclusivity deals.

                                  • M
                                  • Mel
                                  • xEd
                                  • 02 Oct 2019

                                  I'm sorry??? As low as possible or as high profit as high as the sky lol.

                                  iPhone 11 pro start at 64gb for $1,000usd + 10% tax in ( US )
                                  That is low.... Yes, low of gigabytes lol

                                    • ?
                                    • Anonymous
                                    • 8p0
                                    • 02 Oct 2019

                                    Hahahahahhaha
                                    This is ridiculous.
                                    But until there are stupid people that pay 1000 dollars for crap they will try to sell it for even more money.
                                    A smart buy for 200 - 300 dollars is everything everyone could ever use and keep using for at least 3 to 4 years

                                      • p
                                      • perpetual_cynic
                                      • KxD
                                      • 02 Oct 2019

                                      LOL. I wish the claim in the headline of this article actually matched the execution by Apple

                                        • ?
                                        • Anonymous
                                        • Lj%
                                        • 02 Oct 2019

                                        So, let me understand ...

                                        Selling a iphone for more than $2200, ipad for $4000, imac for $6000 in some locations is not choice, but lack of it?
                                        LMAO ....