EC approves Fitbit acquisition by Google, creates rules to protect consumers and competition

18 December 2020
The rules will apply for 10 years, except the commitment not to use Fitbit data for Google Ads, which may be extended by 10 more years.

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  • W
  • Worry
  • NiH
  • 22 Dec 2020

Google is doomed. The utopia ecosystem will kill all advertising and centralization.

    • C
    • Carol
    • nUF
    • 21 Dec 2020

    Anonymous, 18 Dec 2020One of the most evil global companies right now, hit by mul... moreWell, they can only do that much people allow them. So stop using fitbit, simple as that.

      • C
      • Carol
      • nUF
      • 21 Dec 2020

      Rippy, 18 Dec 2020Agree. Actually we have a lot to be grateful for in google. I don't remember, what would that be?

        • C
        • Carol
        • nUF
        • 21 Dec 2020

        Anonymous, 21 Dec 2020I don't really get where the attacking of Google regar... moreMinding the fact that people never needed google services, and well, they still don't, it is very safe to say: this services were released to collect data and make money, lot's of money out of the product...you. So nope, is not the other way arround as you seem to claim. You probably have fallen into the gimmik market, but not everybody did, so take your head out of the box and think again. Nothing that is free of charge is free, and nothing that is from amazon or google, facebook and sometimes apple, are things people need. A great exemple would be alexa, an AI nobody needs, but all the m'''s want. Marketing is good, so yeah they might get 30€ for the small piece but make 200000€ for the user, if that does not bother you, well, you will realise the problems that come after when is to late.

          • ?
          • Anonymous
          • HCH
          • 21 Dec 2020

          I don't really get where the attacking of Google regarding data comes from, yes Google collects data and it runs its company of the value of that data, this is nothing new.

          15 years ago, if you offered anyone the opportunity to have Gmail, Google Maps, Google Search, Google Photos, Google Drive, Google Calendar, Google Sheets, Google Docs, Google Keep, Android, WearOS all for FREE but you just need to allow Google to collect your data, they would have bitten your hand off!

            • n
            • nick
            • t7B
            • 20 Dec 2020

            gno1212, 19 Dec 2020When google spies: is legal When huawei spies: illegal!!id rather get spied on by google than huawei. you stay with huawei, ill stay with google

              • ?
              • Anonymous
              • UCi
              • 20 Dec 2020

              AnonD-973296, 18 Dec 2020o chill out will u, if u wanna protest dont do it here cus ... moreHe/she could by using other services, but... which one? Is there anything decent after decades of google doing all they can to dominate/crush the competition?

              Second best search is duckduckgo but still cannot come close to google.

              That consumer protection clause over there is just for show.

                "will allow its users to choose whether Fitbit-related data can be accessed by other Google services" ... This is the workaround Google will exploit.

                Please upload your data to our US servers to use our Map app. Thank You.

                  • P
                  • Poh
                  • X$a
                  • 19 Dec 2020

                  What about the rest of the user outside EEA? And how do they classified EEA user? By device purchase origin? By gprs location? What happen to my EEA brought device when I go outside of EEA?

                    "Google has agreed not to use health and wellness data collected from Fitbit devices (from users in the EEA) for Google Ads. This covers all data, including GPS tracks and manually input info. In fact, all relevant user data for Fitbit devices and services will be kept in a “data silo”, which is separate from other Google data."

                    Yeah, right. Let's see how that will last.

                      When google spies: is legal
                      When huawei spies: illegal!!

                        another good company bites the dust by alphabet

                          • R
                          • Rippy
                          • NMv
                          • 18 Dec 2020

                          AnonD-973296, 18 Dec 2020o chill out will u, if u wanna protest dont do it here cus ... moreAgree. Actually we have a lot to be grateful for in google.

                            • R
                            • Rippy
                            • NMv
                            • 18 Dec 2020

                            Great. Looking forward to an evolution of Fitbit and hopefully blood pressure reading ncluded simpler than some.

                              • y
                              • yuka
                              • 36@
                              • 18 Dec 2020

                              I'm curious about the amount of business Google is doing with insurance companies by selling user's data ...

                              Fitbit : the ultimate tracker for Google

                                • D
                                • AnonD-973296
                                • GYi
                                • 18 Dec 2020

                                Anonymous, 18 Dec 2020One of the most evil global companies right now, hit by mul... moreo chill out will u, if u wanna protest dont do it here cus no 1 is going to listen to u, make a petition or something

                                  • ?
                                  • Anonymous
                                  • R0G
                                  • 18 Dec 2020

                                  One of the most evil global companies right now, hit by multiple ongoing antitrust lawsuits that aim to prevent it's power grab, is deciding to gather more tracking and surveillance tools for their purposes.

                                  Yeah. Nothing can go wrong with that plan, Jimmy.