Nikkei: Apple is reducing iPhone 12 mini production

10 March 2021
This is not the first time Cupertino has slashed iPhone 12 mini orders in favor of the larger models. 

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  • A
  • Aim
  • B{a
  • 24 Apr 2021

Abi, 15 Mar 2021Even I am surprised that there is no market for compact siz... moreSame I want to go for the mini but a lot of ppl say the battery is rubbish. I like the size of it but wish it came in a pro version too

    GAVR, 15 Mar 2021Well, because of the SE 2020 price, it´s still the better c... moreYes I agree. The number of people ready to pay same price for Mini/Compact phones are reducing day by day. However, the equation changes completely when the price is reduced considerably for the Mini.

      • G
      • GAVR
      • LBM
      • 15 Mar 2021

      Well, because of the SE 2020 price, it´s still the better choice between these two phones; if they somehow reduce its pricing for a future "Mini" Iphone, then more people will buy it.

        • A
        • Abi
        • 7tP
        • 15 Mar 2021

        Even I am surprised that there is no market for compact size phone.. but I always want small and compact. I hate 6.5 inch phones....a 5.5 ot max 6.0 inches is more than enough unless you want to use your mobile phone as a mini PC.

          • W
          • Wongalo
          • rr7
          • 13 Mar 2021

          Anonymous, 11 Mar 2021So, That's a sign of success? You have very low expe... more🙈🙈😂

            • ?
            • Anonymous
            • 86j
            • 13 Mar 2021

            I'm surprised. I thought there was a sizable market for smaller phones.

              • ?
              • Anonymous
              • K5Z
              • 13 Mar 2021

              Alycee, 12 Mar 2021I love my phone 12 mini. Since iPhone 7 I could not accept ... moreYou wait 5 years for the mini, it really show that there is no money in the mini. And perhaps the mini will only be made once in a while.

                In fact the 12 Mini is great. If it has a dedicated telephoto camera also, I'll definitely buy one.

                  • A
                  • Alycee
                  • MK%
                  • 12 Mar 2021

                  I love my phone 12 mini. Since iPhone 7 I could not accept to buy any bigger and waiting....waiting for the mini. I hang it with a strap in my neck and if is any bigger it will be too heavy,
                  Please don’t stop production of the minis

                    YUKI93, 11 Mar 2021Lol, I definitely do want a mini phone. Anything under 6&qu... moreThat's what she said(I'm sorry its there, I had to lol). I also want a small phone that fits in my pocket but I have value-for-money as a top priority on my list.

                      pesches132, 10 Mar 2021Its because in general no one wants a mini phone, they say ... moreLol, I definitely do want a mini phone. Anything under 6" is considered mini to me.

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                        • AnonD-989007
                        • p%B
                        • 11 Mar 2021

                        Anonymous, 11 Mar 2021So, That's a sign of success? You have very low expe... moreIs definitely not a sign of success, but is not bad either, considering is a new model for Apple.
                        I mean, is not like Samsung or Xiaomi sell 50 million units from the same model. Lol.
                        But anyway, for Apple standards is not a good sign, probably that's why they are thinking not to capitalize on this small form factor further. At least not at this price.

                          Anonymous, 11 Mar 2021So, That's a sign of success? You have very low expe... moreIt’s a sign that this product have market. I think the biggest problem is pricing, this mini would be great phone for younger audience, but the price is way too high for them. That’s why SE 2020 is selling well.

                            • ?
                            • Anonymous
                            • K5Z
                            • 11 Mar 2021

                            Essen, 11 Mar 2021I would still not call the small phone dead. This is just A... moreBecause there were different expectation and different view between people in the east and west.

                            In majority of english speaking country, apple sell well, above 15% market share.
                            That's in USA, Canada, OZ, UK.
                            People in this country think small phone is better, and want to buy small phone.
                            Because they might have other big screen device, and phone is just one of several things to access internet, or some of the entertainment device they have.

                            In most of Android user country...
                            Such as China, India, Indonesia, Brazil... Where's iphone have bellow 3% of market share.
                            The low end user (The user that have less income)
                            Want as big screen as possible.
                            Because the phone is their only entertainment device.
                            And also.... Small screen reduce productivity (make them slower doing things).

                            So,
                            for most android phone, small doesn't sell
                            And doesn't worthed to be try to make.
                            wasting R&D money.

                            And apparently, we do vote with our money.
                            if no one want to buy, manufacture won't produce it.
                            the western just have to accept that they can't persuade other to follow their lifestyle.
                            Because even in western country, small phone is also not majority anymore.

                              • ?
                              • Anonymous
                              • K5Z
                              • 11 Mar 2021

                              Essen, 11 Mar 2021I would still not call the small phone dead. This is just A... moreBecause there were different expectation and different view between people in the east and west.

                              In majority of english speaking country, apple sell well, above 15% market share.
                              That's in USA, Canada, OZ, UK.
                              People in this country think small phone is better, and want to buy small phone.
                              Because they might have other big screen device, and phone is just one of several things to access internet, or some of the entertainment device they have.

                              In most of Android user country...
                              Such as China, India, Indonesia, Brazil.
                              The low end user (The user that have less income)
                              Want as big screen as possible.
                              Because the phone is their only entertainment device.
                              And also.... Small screen reduce productivity (make them slower doing things).

                              So,
                              for most android phone, small doesn't sell
                              And doesn't worthed to be try to make.
                              wasting R&D money.

                              And apparently, we do vote with our money.
                              if no one want to buy, manufacture won't produce it.
                              the western just have to accept that they can't persuade other to follow their lifestyle.

                                • ?
                                • Anonymous
                                • K5Z
                                • 11 Mar 2021

                                -Trix-, 11 Mar 2021They have already sold over 10 million of these, that would... moreSo,
                                That's a sign of success?
                                You have very low expectation?

                                  Anonymous, 11 Mar 2021The fact that they still sold some negates the NO ONE part ... moreThey have already sold over 10 million of these, that would be great number for anyone else.

                                    • ?
                                    • Anonymous
                                    • sUS
                                    • 11 Mar 2021

                                    AnonD-909757, 10 Mar 2021It is an EXAMPLE, which work well, because, as I said, it a... moreA new rectangle with the randomly slapped-on hardwares come out weekly and then fools like the person you replied to would pile insults on anomalies like the Xcover Pro (negated all sealed batt = waterproofing arguments) or Fairphones or Sony (3.5mm headphone jack 180-degree backtracking edition).

                                    They act as if companies would lose money if a single non-mainstream product was made, forgetting that 587435784374324832483298432 same same models are being hawked monthly or worse, weekly.

                                      • ?
                                      • Anonymous
                                      • sUS
                                      • 11 Mar 2021

                                      galaxy a71 user, 10 Mar 2021Because no one wants small phones.The fact that they still sold some negates the NO ONE part of your post.

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                                        • Essen
                                        • K6j
                                        • 11 Mar 2021

                                        I would still not call the small phone dead. This is just Apple re-organising their production numbers. Car manufacturers do that often. For instance if a variant without a sun-roof sells fewer numbers, then the company will increase production of the variants with sun-roof and fewer for the ones without. What I don't like with phone makers is if the one without sun-roof is selling in fewer numbers, they just stop producing non-sunroof models and everybody and their uncle makes only ones with sunroof.

                                        The Chinese and Samsung still come out with insane number of phones and variants all eating into each other. I think all Android OEMs have room for at least two mini phones. One mid-range (SD4xx/6xx with all other features) and one upper mid-range (SD7XX).

                                        The problem now is small phones are either basic without even a fingerprint scanner. Or they are close to a $1000 (Sonys, Samsung S10E, 12 Mini). And in case of the 12 Mini, the 2020 SE makes better sense for people. Compact phones cannot come once in three four generations. They need to be available every generational upgrade. So people looking to upgrade always have the latest compact phone available. Not a phone that's already two years old, where a new one may or may not come two years later.

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