Nothing Phone (1)'s screen isn't as bright as initially advertised, but could get there in the future

11 August 2022
A bit of controversy surrounded Nothing today.

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Anon95, 12 Aug 2022I'm unsure if this would count as false advertising, s... moreThe "display" is capable of reaching 1200 nits, the phone itself in its current state isn't. Which is bad, considering when they advertised it, they made it look like an actual usable feature of the phone, not like a theoretical one. So it is false advertisement and they hoped they wouldn't get caught.. but they got. And now they pull back by saying things about how much they care about "customer feedback". Apparently Pei learnt nothing (pun intended) from his experience with OnePlus, same old marketing stunts.. and lies.

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    • AnonD-1033007
    • g8K
    • 12 Aug 2022

    CptPower, 12 Aug 2022Still does lot better job than most competition. Guy havi... moreI see what your point is but that's not the point here. The point is that they are false advertising the product, which is in my opinion such a low thing to do for selling a product.
    More companies should get bashed for false advertising too.

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      • AnonD-1033007
      • g8K
      • 12 Aug 2022

      Not certain amount of people in the comments defending companies who are doing false advertising.
      How can you defend lies? Lol.

        SShock, 12 Aug 2022So, none of phones achieve that rate in regular use outside... moreNoob. Article clearly mentioned, it won't reach peak brightness of 1200 even in HDR scenarios. Other smartphones can reach 1000/1200 peak in certain HDR content like they advertised. Here nothing phone couldn't.

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          • Anonymous
          • PWD
          • 12 Aug 2022

          CptPower, 12 Aug 2022Still does lot better job than most competition. Guy havi... moreWhat kind of flawed logic is this?

          1200 vs 700 nits is a huge difference, and you are comparing with cash, great try being a b00tlicker but can't hide the fact Nothing phones are nothing, just inferior phones. With the display quality issues...

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            • Anonymous
            • MD{
            • 12 Aug 2022

            Typical marketing team making decisions without consulting engineering teams.

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              • yalim
              • T4}
              • 12 Aug 2022

              tesla advertised plaid (10 months ago) can go upto 200mph. but,it could only go upto 160mph right out the factory. a software upgrade bumped it up to 165mph and this is still the max it goes. this is tesla's flagship product :) nothing brand released a midranger product and this spec fits within it's segment average and clearly visible outdoors. so,there is no reason to complain.

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                • Anonymous
                • sRj
                • 12 Aug 2022

                Mediocre beta disco phone.

                Meizu even has higher brand value than this.

                  So, none of phones achieve that rate in regular use outside HDR content yet only Nothing phone is being roasted for it… hm?

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                    • Grey Wolf
                    • ppq
                    • 12 Aug 2022

                    Lol, that’s because peak brightness is achieved only on very small portion of the display (maybe 1-2%). Also, only in special test controlled scenarios.
                    I had some arguments in the past here on arena, with some not so intelligent people, when I was telling them the screen of Poco F3 is not as bright outdoors as the screen of an iPhone 12 for example. And they told me I was lying, because Poco F3 has peak brightness of 1300 nits or something like that. And that they believe what the company says, instead of some random guy on internet. But, I was having both phones in my hand at that time. So yeah, lol.

                    So, in conclusion, never trust what this companies says about brightness top levels. Especially Chinese companies. In 99% of the cases is not true, and those peak brightness levels have been achieved only on special test scenarios and only on very small percentage of the display.
                    Like an advice, the best displays on the market are on Samsung flagship phones and on iPhones. Period. And if you don’t trust me, buy them yourselves, compared them with any other phone you like and then we talk.

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                      • Sontoloyo
                      • XW9
                      • 12 Aug 2022

                      Nothing phone is not special ! garbage

                        Not so different from how another company used to push software updates that limit the processing power of their older phones without telling their consumers to preserve the phones' battery life then when called out for it, they rolled out an update that gave their consumers the option to decide for themselves.

                        Can't say I feel sorry for those who got this phone over any other in the competition, especially those who preordered before any review came out, but I do hope they eventually get a similar control over their phone in future updates.

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                          • Anonymous
                          • YUU
                          • 12 Aug 2022

                          D*mb@ss hardware team + d*mb@ss software team + d*mb@ss marketing team = NOTHING 🤦🏻‍♂️ That's what you get 🤦🏻‍♂️🤦🏻‍♂️

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                            • Anonymous
                            • 6wN
                            • 12 Aug 2022

                            Anonymous, 12 Aug 2022Limiting brightness also helps to delay burn-in. That's why I always keep brightness as minimum as possible.

                              is this a big problem? it is not a Pixel right.

                                Still does lot better job than most competition.
                                Guy having 10 billion of cash on his account is equally happy to a guy with an 9 billions of cash on his account.
                                1200 or 700 it really doesnt matter because phone is perfect in every single aspect.

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                                  • Anonymous
                                  • Lkg
                                  • 12 Aug 2022

                                  Eric20, 12 Aug 2022It is. If Philips sells a light bulb that is advertised as ... moreAll are lying. Peak brightness is for 1% of screen white.
                                  Not even when playing HDR these phone will have full screen going full brightness (1200, 1300, 1700 or 2000 nits).

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                                    • Anonymous
                                    • tZ0
                                    • 12 Aug 2022

                                    Anonymous, 12 Aug 2022Limiting brightness also helps to delay burn-in. Not really. Using the phone full brightness at the locked 700 nits will still significantly increase risk of burn-in.

                                      Anon95, 12 Aug 2022I'm unsure if this would count as false advertising, s... moreIt is. If Philips sells a light bulb that is advertised as 800 lumens, but actually produces 400 lumens because they want to extend the life of the light bulb, it is still misleading the consumer.

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                                        • Anonymous
                                        • Lkg
                                        • 12 Aug 2022

                                        Eric20, 11 Aug 2022The argument is about false advertising, not whether 1200 n... more99% of brands lie about having zoom cameras.
                                        Tech media knows, but remains in silence.