LG announces new brand identity

12 April 2023
LG is going for a more “dynamic and youthful” look in hopes of reinventing its brand identity.

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  • 13 Apr 2023

Looks very young. Nice job.

I hope LG does 2 logos, now logo and new logo.

Imagine LG makes only 1 phone, people will absolutely buy.

    You can wake me up when LG brings out an awesome phone again.

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      • AnonD-731363
      • SH3
      • 13 Apr 2023

      KevinOl, 12 Apr 2023Sound this comment is coming from a samsung fan lmao , the ... moreMan you funny,
      Me and Samsung fan.
      You are new here probbably.
      Material better and by LG???
      Man those phone are china made like everything else maybe apart Sony.
      Since its china made quality is litterary same.
      Even apple is china made they act as a quality company and only reason they seklling so much is fact they flushing billions into the marketing othervise they wouldnt be so popular.

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        • AnonD-731363
        • SH3
        • 13 Apr 2023

        you have to suffer, 12 Apr 2023forget their low end phones, their flagships is a masterpie... moreMan company cant survive only from flagships.
        Only exception is Apple which uses huge ammount of money for marketing to sell even garbage such as Iphone SE 2022 for 600.
        LG as a phone brand is dead. And no matter how they would and could spend in marketing will not help sales to go exremely green.
        Velvet was last flagship they made. 750 for a midrange specs. Far away from real master piece.
        3,5 jack is garbage companies knows it i dont need to reply they will remove it either even from low grade phones.
        Man LG is 3 years dead a time where all companies said good bye to SD card and Jack LG would follow.
        Its just a costly garbage taking a lot of space in phone and for cables and vires for 3,5 jack.
        Nowdays ecvery chinese manufacturer for 2/3 price of LG output a lot better devices.
        Just look at Moto X40, Redmi 13 Ultra, Oneplus 11 or Honor magic ultimate.
        Audio were only good thing LG had. Thats not enough to justify their pricing.

        Lastly maybe you can afford flagship device but half of the planet cant afford more than 300 for a phone.

          Anonymous, 12 Apr 2023I love my lg velvet.excellent still going strong after 2 ye... morePixel

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            • Deep
            • gmb
            • 13 Apr 2023

            Surprisingly all the comments are encircled with LG Smartphones which the company has killed rather murdered the baby brutally before its birth. The company had great opportunities to promote their Smartphone segment to the next level. But as some says their marketing strategy and bootloaders or the engineering leaks killed the segment.
            But I think there is something other cooking within the family.
            What if someone does not like the Smartphone to be born or grow in the family. Just a thought....
            Surprisingly, there is no comment or concern with the White goods they produce for the bread and butter of the company. It means people still remember LG Smartphone.

              YUKI93, 13 Apr 2023OnePlus 6 got 76 hours of battery endurance rating, and tha... moreWhat's that got to do with anything? I never mentioned OnePlus. I claimed the LG G7 had poor battery life and provided the evidence of it with a link to the GSMarena endurance rating.

              When you're gone, the world will be better place for it.

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                • Rajkumar jacob
                • 7tS
                • 13 Apr 2023

                They should have added another eye to the one eyed LG...

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                  • MULTIMEDIA-MAN
                  • J2F
                  • 13 Apr 2023

                  Hey LG ! Please
                  Take out only one cell phone, but have a lot of features. Affordable, multi-sensor, multi-lens, SDR Radio-TV, antenna jack, 3.5mm. jack output, pen, IP68 etc. let it be.

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                    • Honk
                    • Nxb
                    • 13 Apr 2023

                    Anonymous, 13 Apr 2023Not sure if this is a hot take but I like it! Like it doesn... moreI honestly don't hate it either. I think the last LG logo looked a bit outdated compared to many logos now, and the modernization didn't take away much other than some shadows.

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                      • Honk
                      • Nxb
                      • 13 Apr 2023

                      Firewarrior96, 12 Apr 2023I guess you were late since LG announce that they will stop... moreI know LG's phone division is dead, and they killed the bootloader unlocking service with that. The only reason you can unlock those phones is due to leaked engineering bootloaders, which shouldn't be the solution.

                      I'm not blaming the LG G4, either. I'm talking about the G6. LG messed up Android 9 on the LG G6 and left it overheating and throttling with no way for locked bootloader users to go back to Oreo.

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                        • Anonymous
                        • qIc
                        • 13 Apr 2023

                        Not sure if this is a hot take but I like it! Like it doesn't simplify the design too much to the point of being unrecognizable. Good job LG!

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                          • Kuba
                          • uN{
                          • 13 Apr 2023

                          My S22U has 5.5h screen on time with battery saving ON.
                          My LG G7 has 6h screen on time.
                          My iphone 14promax has 9h screen on time, but i just hate to use iOS

                            SShock, 12 Apr 2023Everyone obsessed with oversimplified logos and zero shadin... moreGlad I'm not alone in this new minimalist logo trend. I still find it boring looking.

                              Anders, 12 Apr 2023The LG G7 only got a pathetic 77hr endurance rating. You, a... moreOnePlus 6 got 76 hours of battery endurance rating, and that phone has a bigger 3300mAh battery*.

                              *https://www.gsmarena.com/oneplus_6-review-1776p3.php

                                Anders, 12 Apr 2023The LG G7 only got a pathetic 77hr endurance rating. You, a... moreLG G7 user here.

                                My LG G7 running an AOSP ROM usually gets through 1½ to 2 days of light usage without charging. It can last even longer if I let it sit on standby (i.e. battery drain is great). So from my own experience, I'd say it has pretty decent battery life. Not the best, but very decent, considering it is only 3000mAh.

                                  Anonymous, 12 Apr 2023Battery life . I bet you never followed LG back then . I re... moreI can get almost 6 hours of SOT from my V50 with the Dual Screen case attached. It's uncanny to see how well the battery performs despite 4000mAh capacity.

                                    TheWildShadow55, 12 Apr 2023That's cool I suppose. I don't get the huge nosta... moreI received Android 13 with March 2023 security patch for my LG Wing yesterday. Even the V60 and the Velvet already received Android 13. To this day, I have no problem with both my V50 and my Wing, especially the V50's detachable Dual Screen case. Because of that, I'm no longer interested in returning to the foldable screen bandwagon.

                                      That's great but it would be even better if they re-entered the smartphone market again.

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                                        • AnonD-1091185
                                        • 39y
                                        • 13 Apr 2023

                                        I don't see any difference 🤷‍♂️
                                        Btw Sony really should update their Sony font it's been nearly 80 years and never changed "Sony" title look

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