Apple's Vision Pro headset is facing production issues, production target slashed

03 July 2023
Apple was reportedly hoping to make 1 million units in the first year - now it's estimating that it will less than half that number will be made.

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Anonymous, 04 Jul 2023They said *production* issues. Which means the opposite. Th... moreMan never get anywhere such petarded comments but in GSMArena 😂😂😂 which sentence you didin't understand? They want to produce more but they can't ducking yields are low for screens. Mr ducking economy Guru here 🤣🤣🤣

    Anonymous, 04 Jul 2023They said *production* issues. Which means the opposite. Th... moreAs someone who supposedly know economics, surely you would know about market anxiety and the negative effects to Apple if they announce their much lauded new gadget is not well received.

      • ?
      • Anonymous
      • tZ0
      • 05 Jul 2023

      Anonymous, 04 Jul 2023They said *production* issues. Which means the opposite. Th... moreYou fell directly into Apple’s public relations talk. If Apple honestly announce demand for the Vision Pro is less than anticipated, Apple’s stocks would plummet wiping billions of dollars from the company portfolio.

        justasmile, 04 Jul 2023Apple deserves it. Why in their mind would they release a ... moreI find it incredible that after almost 15 years of this same debate, people STILL TO THIS DAY do not understand that if a spec sheet is similar, it doesn't mean the software and overall experience of using a certain device will be similar. Really mind boggling stuff.

          Anonymous, 04 Jul 2023They said *production* issues. Which means the opposite. Th... moreThey're faking it. You bought into it. And then you gave an apparent lecture on economics. Wow.

            • j
            • jason
            • JiA
            • 04 Jul 2023

            $3499 for the goggles, no doubt you will be forced to pay for the headstrap, probably at $150, if you wear glasses then those lenses are $600, any optional cables and peripherals that may or may not be required? protective cases and screen protectors, I mean you are not gonig to get any change from $5K.
            Then we have the european prices, at over £/5k/Euros, a million units is a laughable opening target, if this device was $2000-$2500K then probably, but not at those numbers.
            Of course there are people who can afford them or will buy them regardless, but not a million

              Macbeth, 04 Jul 2023Why am I not surprised. This is something that I highly ant... moreits a failure project like apple lisa. its so ahead of its correct time

                Apple deserves it.
                Why in their mind would they release a $3499 product when you can get a $1500 headset (Meta Quest Pro) with almost the same functionalities.

                They'd might as well discontinue that product.

                (I'm not trying to hate on apple but they're releasing products which are not exactly worth the price)

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                  • Fliplife
                  • PSL
                  • 04 Jul 2023

                  I have the cash for this item. I won’t be buying one.

                  Not sure this is the device we need at this economic period of uncertainty and wild inflation. How many average tech people gonna drop $5k AUD so they can look like a moron in their living room.

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                    • Shahid
                    • tdx
                    • 04 Jul 2023

                    This is just another publicity stunt

                      Just love drinking the tears of everyone on the comment section of this website. Never stop guys

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                        • David
                        • 0R@
                        • 04 Jul 2023

                        I think Apple looked at the public and influencer reaction to it which has been quite mediocre and realised this isn’t going to sell anywhere near as well as they thought. Plus there are the weight issues which make it even worse.

                          Apple only issue is the fact that people in huge financial crissis and immediately after huge pandemic crisis like Covid was have no money to spend on something useless like this.
                          And if people really wants and needs something like this they pick something way cheaper like Meta Quest, HTC Oculus etc. Tons of options for 1/3 or 1/4 price with simmilar specs and much less weight to use on a daily basis.

                            • ?
                            • Anonymous
                            • 3E2
                            • 04 Jul 2023

                            TheLastOracle, 03 Jul 2023Basically means Nobody wants to buy this Grossly Overpriced... moreThey said *production* issues. Which means the opposite. They want to produce more than they can, meaning that the demand outstrips supply. I often wonder in sites such as this, are people not educated in basic economics?

                              Yes the beginning of the end for the Vision Flop Pro and Apple's largest fail. Seriously can't wait for the fruit company's major backpedaling for when this thing flops HARD.

                                Why am I not surprised. This is something that I highly anticipated happening, and now it has.

                                  • ?
                                  • Anonymous
                                  • rKh
                                  • 04 Jul 2023

                                  Onanymaus, 04 Jul 2023Plain and simple, Apple overestimated the demand for such a... moreApple overestimated the use of vr headset. No one is willing to pay such a high price just for a vr headset doing web browsing and video streaming.

                                    Plain and simple, Apple overestimated the demand for such an expensive niche gadget.

                                      • S
                                      • S
                                      • xjH
                                      • 04 Jul 2023

                                      Nobody will buy this for any proper normal use.
                                      Only they will buy who have time and money to waste on stupid things except them who collects this type of device as collectable.

                                        • ?
                                        • Anonymous
                                        • kuK
                                        • 04 Jul 2023

                                        Might also just be a ploy to stir up demand for this overpriced paper-weight. pretty much like all their products

                                        nothing makes the masses want something then saying "you cant have it"