Apple looks to increase iPhone 15 revenue by focusing on the iPhone 15 Pro

24 July 2023
The company expects more or less the same total shipments - 85 million units for the year.

Sort by:

  • I
  • I Just Read
  • 8mp
  • 29 Jul 2023

LoneOwl, 24 Jul 2023Thanks Apple for increasing even more the prices and making... moreIt's like a catching a virus
They're are the infected and then there are the immune

85 million @ $100 generates 8.5 Billion dollars

$ 8.500,000,000 not giving the customer what they want but demanding from the customer what they want, by structuring the supply

The response is complacency, acceptance rationalisation the sheer greed.

$8.5B extra not one iota effort in trying to reduce the price to customers, just the opposite

    Anonymous, 26 Jul 2023But the S23 and S23+ 120Hz screen is not as adaptive as the... moreStill way better than iphones 60hz screen with no Telephoto camera at all on base models.

      • ?
      • Anonymous
      • gqb
      • 26 Jul 2023

      YUKI93, 25 Jul 2023I'm curious to wait and see how much this year's ... moreDude, how is it even possible to have Sony smartphones selling cheaper than the iPhone or Samsung equivalent? Here in the USA, the Xperia is always more expensive than the iPhone.

        • ?
        • Anonymous
        • gqb
        • 26 Jul 2023

        LoneOwl, 25 Jul 2023They still give 120hz screens and telephoto cameras on thei... moreBut the S23 and S23+ 120Hz screen is not as adaptive as the S23 Ultra. Also, it only has 3x zoom telephoto.

          • J
          • JotaPB
          • pXB
          • 25 Jul 2023

          They increased prices so much last in Europe that a 2021 iPad Pro costs more now than it did brand new in 2021... Everything Apple increased absurdly, not only the iPhones. Prices are already absurdly high in Europe with an iPhone Pro Max 256GB costing 1679€ (1853 USD...). If they increase it even further I will not buy anything from them ever again. An S23 Ultra costs 950€ here. And loose the iPhone only in Social Network videos, so nothing that matters to me... Why should I pay double for the same or less?

            Anonymous, 25 Jul 2023It's the same reason why Samsung give subpar hardware ... moreThey still give 120hz screens and telephoto cameras on their base models.....

              Anonymous, 24 Jul 2023You were never going to buy one for whatever reasons, nor a... moreHow wrong you are....Ex Iphone 13 pro max user here.

              Me like many others had enough with Apple all these years and this year jumped ship with the S23 lineup,or like others are saying, i voted with my wallet against Apple, until they wake up.

              Obviously i am not in Apples target audience, which blindly buys anything Apple related no questions asked and are ignorant to technology.
              You know those that have an Iphone 11 or 12 and think they have superior phone than S23 Ultra for example.
              Or those that will buy day one 60hz iphone 15 day one just because its the new iphone.

                I'm curious to wait and see how much this year's iPhone 15 Pro/Pro Max will cost here in Malaysia. To give some context, the iPhone 14 Pro Max 256GB costs the same as the Sony Xperia 1 Mk5 256GB, while the iPhone 14 Pro 128GB is about $100 more expensive than the Sony Xperia 5 Mk4 256GB.

                  • I
                  • Iphone
                  • j2e
                  • 25 Jul 2023

                  Anonymous, 24 Jul 2023You were never going to buy one for whatever reasons, nor a... moreLets see Lol dud.

                    Anonymous, 24 Jul 2023Same here, except I’m using the latest version.I'm still on my Xs Max. haven't got a reason to upgrade yet but now since this iOS17 probably will be the final main OS upgrade, its time to upgrade the phone as well, for the next 5 years.

                      Apple's really raising prices for features we (probably) won't use. Who knows, they'd probably release iPhone 25 Pro Max at $15K.

                        • ?
                        • Anonymous
                        • PB7
                        • 25 Jul 2023

                        people should help this poor company

                          • D
                          • Dagreatestone
                          • IJd
                          • 25 Jul 2023

                          mariosraptor, 24 Jul 2023Thanks Apple for letting me know. I’ll keep the 13 pro max ... moreI’m still using 8+ . they stop the updating , so I have to upgrade ( Forced ).

                            • ?
                            • Anonymous
                            • YQ}
                            • 25 Jul 2023

                            Anonymous, 25 Jul 2023It's the same reason why Samsung give subpar hardware ... moreGreedy corporates

                              • ?
                              • Anonymous
                              • YQ}
                              • 25 Jul 2023

                              People should help this poor company

                              They are struggeling to make a penny

                                • ?
                                • Anonymous
                                • gqb
                                • 25 Jul 2023

                                mariosraptor, 24 Jul 2023Thanks Apple for letting me know. I’ll keep the 13 pro max ... morePity to see you get a red cross when the 13 Pro Max is still a solid phone.

                                  • ?
                                  • Anonymous
                                  • gqb
                                  • 25 Jul 2023

                                  LoneOwl, 24 Jul 2023Thanks Apple for increasing even more the prices and making... moreIt's the same reason why Samsung give subpar hardware for the vanilla and Plus model, so that a lot of people would end up buying the Ultra.

                                    • ?
                                    • Anonymous
                                    • gqb
                                    • 25 Jul 2023

                                    So Apple increase the price for Pro and Pro Max because there won't be much unit for the vanilla and Plus model? I'm not sure if see more iPhone people buying the Pro or Pro Max over the vanilla and Plus model.

                                      • ?
                                      • Anonymous
                                      • 0cB
                                      • 25 Jul 2023

                                      When you look at Samsung flagships no any iPhone is pro or max if you compare them.

                                        • k
                                        • kek
                                        • K3h
                                        • 24 Jul 2023

                                        literally 95% of readers here do not care at all. The remaining 5% does and they will probably buy it later down the road