Apple Q2 revenues shrink, but services now boast over 1 billion subscriptions

04 August 2023
iPhone, iPad and Mac sales were all down during Q2.

Sort by:

blue, 04 Aug 2023Apple does this all the time since 2008 and suddenly it sho... moreApple is different. They've created a culture around their phones and products. People don't think "I want the IPhone 14 pro max", they think "I want the newest IPhone"

I work for a mobile network provider and this is exactly what we see, consumer and business.

    Anonymous, 04 Aug 2023It doesn't stop many of the user to upgrade before nee... moreAverage user upgrades their phone once every 3 and a half years, that's up from 1 and a half-2 years it was a few years ago. People just don't need to upgrade anymore.

      • ?
      • Anonymous
      • YYX
      • 06 Aug 2023

      AnonD-1094444, 05 Aug 2023People are starting to understand that upgrading every year... moreI think people are just sick of these incrementally updated e-waste devices and tired of little-to-no Android OS/security-patch updates. Apple’s hardware is the best, but they, too, need to change up their design.

        • D
        • AnonD-1094444
        • gDC
        • 05 Aug 2023

        People are starting to understand that upgrading every year is useless.
        I'm still satisfied with my 13PM, and patiently waiting for the 16PM/Ultra.

          • ?
          • Anonymous
          • vaS
          • 05 Aug 2023

          Anonymous, 04 Aug 2023I know a sucker is born every minute, but I didn't thi... moreThis is the same trillion dollar company that sells an $8 middle mouse click to Mac OS users.

            • ?
            • Anonymous
            • vaS
            • 05 Aug 2023

            Moki, 04 Aug 2023Apple increases subscription costs = Gains 1 Billion custom... moreNetflix lost the freeloading customers brought about by... Netflix promoting password sharing in 2017.

              • ?
              • Anonymous
              • YYX
              • 05 Aug 2023

              Anonymous, 04 Aug 2023Less money? Just increase price of phones in US. Americans ... moreThey don’t hate Android. They just don’t give a rat’s ass about it.

                • ?
                • Anonymous
                • YYX
                • 05 Aug 2023

                Anonymous, 04 Aug 2023since I start using iPhone, I don't feel to upgrade on... moreI went back to using an iPhone late last year after being with Android for over a decade primarily for that reason. I simply got tired of Android’s BS software/security updates, or lack thereof.

                  • b
                  • blue
                  • 60H
                  • 04 Aug 2023

                  Feem, 04 Aug 2023As an American, this is sadly true. Every time someone her... moreYou don't? Luckily you don't head Samsung's advertising board.
                  They have about 25 % of the market, which still means millions of sold phones. The ads are for all those who don't want iOS, to keep that share.

                    • ?
                    • Anonymous
                    • 3SL
                    • 04 Aug 2023

                    Anonymous, 04 Aug 2023The iPad sales down is to be expected. The base models of t... moreThe iPad 9 is still around luckily. Sadly, the iPad 10 is still around too. The iPad 10 needs Apple Pencil 2 support and a lower price, otherwise they‘d have to introduce like an iPad SE that is the iPad 9 with A14 or A15 to stop sales from dropping imo.

                      • ?
                      • Anonymous
                      • IbI
                      • 04 Aug 2023

                      I know a sucker is born every minute, but I didn't think there would be 1 billion of them to pay for some subscriptions.

                        Some people here in comments really have lost connection with reality (or they’re just trolls)…

                          • Feem
                          • kRi
                          • 04 Aug 2023

                          Anonymous, 04 Aug 2023Less money? Just increase price of phones in US. Americans ... moreAs an American, this is sadly true.
                          Every time someone here asks, “who buys this Apple product? It’s so overpriced” or something like that, smh.

                          It’s us. The Americans.

                          I don’t even know why Samsung does advertisements in Times Square knowing very well they’re in the minority in the US phone market by a huge margin.

                          OnePlus is just USA Oppo and Realme.

                            • ?
                            • Anonymous
                            • L2s
                            • 04 Aug 2023

                            Less money? Just increase price of phones in US. Americans hate android anyway so they'll pay kidney for a new phone.

                              • m
                              • moo
                              • DGV
                              • 04 Aug 2023

                              Think snorkels and AI is the future

                                • ?
                                • Anonymous
                                • 70d
                                • 04 Aug 2023

                                The iPad sales down is to be expected. The base models of the iPad sold well because they were cheap. It isn't cheap anymore.

                                  • ?
                                  • Anonymous
                                  • a32
                                  • 04 Aug 2023

                                  I hope Apple will introduce the iPhone 15 family soon.
                                  I want to buy an iPhone 15 Pro Max

                                    Moki, 04 Aug 2023Apple increases subscription costs = Gains 1 Billion custom... moreI mean... Netflix did more than just increase their prices.

                                    Passwords. If you know then you know.

                                      • ?
                                      • Anonymous
                                      • ps9
                                      • 04 Aug 2023

                                      I have Apple Arcade for casual gaming without ads and micro transactions . But the rest look unappealing to me.

                                        • ?
                                        • Anonymous
                                        • 3SL
                                        • 04 Aug 2023

                                        Make cheaper iPhone > more services > profit