CR: Apple ruled Q1 smartphone shipments for the first time ever

15 April 2025
The Cupertino company is usually No.1 in Q4 thanks to its new iPhones launching, but the 16e helped this time around.

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  • 15 Apr 2025

AntonelPAPI, 15 Apr 2025Now, Apple has a better reputation than Samsung 😁😁Yes, Samsung spoiling its own reputation by its pathetic pricing.

    My 2 cents... Isn't it just the result of upcoming tariff policy that enjoined Apple to anticipate shipment for the next months?

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      • Anonymous
      • U@F
      • 15 Apr 2025

      Main reason for increase in Apple's shipment is pathetic pricing policy of Samsung phones.

      Samsung's S25 series and A series are too expensive for their specs

        AntonelPAPI, 15 Apr 2025Now, Apple has a better reputation than Samsung 😁😁It's early. Maybe I'm missing the sarcasm.

        In what multiverse did Samsung have a better reputation than Apple?

          If Apple launched the 16e at 500$ I would understand it but at 600$ it's a really bad deal and I don't understand why people are buying into it. I'm really not saying this to hate on Apple as I simply think iPhone 15 Pro and many other iPhones still on sale are much better deals.

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            • Anonymous
            • 0p}
            • 15 Apr 2025

            Anonymous, 15 Apr 2025Let us not kid ourselves. Chinese flagships, which are actu... moreChinese flagships are mainly camera focussed not gaming focussed. You're confusing the lower tier flagships like the Poco and Redmagic flagships which are more flagship killers than actual flagships.

              Anonymous, 15 Apr 2025Actually, yes. Whole reason I keep buying my T-shirt from a... moreNow, Apple has a better reputation than Samsung 😁😁

                Rame Agustin, 15 Apr 2025You have a point. But the problem is, this "good brand... moreDo you think what you said were correct? Give it a second thought.

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                  • Anonymous
                  • JEX
                  • 15 Apr 2025

                  potato4k, 15 Apr 2025A good branding makes buying decision easier for consumers.... moreActually, yes. Whole reason I keep buying my T-shirt from a specific brand, cause they offer high quality fabric at affordable prices and been doing so over a decade and have kept that even with inflation hitting. Their prices are not what used to be , but are still modest and they deliver value.

                  Branding without quality or a value behind is just a marketing.
                  Branding with quality and value is a reputation.

                  Reputation is, what matters.

                    potato4k, 15 Apr 2025A good branding makes buying decision easier for consumers.... moreYou have a point. But the problem is, this "good branding" gives one company to justify their outdated-specced phone.

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                      • Anonymous
                      • s8L
                      • 15 Apr 2025

                      Anonymous, 15 Apr 2025Many factors are at play here. First Apple benefits from pr... moreLet us not kid ourselves. Chinese flagships, which are actually at the forefront of innovation are gaming devices which don't perform well, most of their ultras, despite the hype (in some markets), are incremental upgrades from the previous year's entry. They have good hardware not made by them.

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                        • Anonymous
                        • 0p}
                        • 15 Apr 2025

                        NickValok, 15 Apr 2025Despite Japan having a very high iPhone share, consumers in... moreOne of the most tech literate nations in the world, I'm surprised they would buy the iPhone 16e in such large numbers.

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                          • Anonymous
                          • 0p}
                          • 15 Apr 2025

                          Anonymous, 15 Apr 2025Many factors are at play here. First Apple benefits from pr... moreI think the biggest factor is Tim Cook. He was everywhere when iPhone sales started flagging and helped to bolster sales. He made many visits to China when Apple was losing ground there. You don't see any of that from Samsung leadership.

                            NickValok, 15 Apr 2025Despite Japan having a very high iPhone share, consumers in... morePeople in Japan, like most developed countries, buy phones under carrier contract/subsidy. Pricing almost doesn't matter, unless you're a foreigner who couldn't get a carrier contract and have to buy phones out of pocket.

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                              • Anonymous
                              • uBS
                              • 15 Apr 2025

                              Professional, 15 Apr 2025Once more showing, that people buy brands and not technology.Many factors are at play here. First Apple benefits from premiumization, people are holding on their phones for longer, but when they upgrade they splurge and for Apple most of their phones are high end.

                              Apple has beaten out Samsung, but Samsung's position has been shaky for a long time, it had been overtaken by Huawei before the sanctions and even though they had some innovations after with the high zoom camera, folds and flips, they have been stagnant if you compare with the Chinese flagships.

                              And what caused Samsung to lose their footing likely isn't the flagship sales as S25 sales are good, but midrange/entry level offerings from Samsung, which used to make up a sizable amount of their sales are starting to collapse as it simply couldn't compete with the likes of Xiaomi, Oppo (Oneplus) and Vivo.

                                Professional, 15 Apr 2025Once more showing, that people buy brands and not technology.A good branding makes buying decision easier for consumers.
                                I mean how do you buy your shirt or shoes? Do you buy based on the actual thread count of the fabric, or the brand/branding?

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                                  • Professional
                                  • S3u
                                  • 15 Apr 2025

                                  Once more showing, that people buy brands and not technology.

                                    • ?
                                    • Anonymous
                                    • 099
                                    • 15 Apr 2025

                                    NickValok, 15 Apr 2025Despite Japan having a very high iPhone share, consumers in... moreThey better buy a decent Samsung phone instead. Much more enjoyable and cool.

                                      Anonymous, 15 Apr 2025Didn't know it was possible for iPhone sales to grow f... moreDespite Japan having a very high iPhone share, consumers in Japan have been unable to buy the latest iPhones in the past few years due to a weak yen and high prices.

                                      Usually in countries with a high iPhone share, the most recent generations of the Pro and Pro Max are the best sellers, but in Japan, the previous generation of iPhones are the best sellers.

                                      Japanese people don't care about the many features an iPhone has to offer, they just want the cheapest iPhone they can find.

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                                        • Anonymous
                                        • 0p}
                                        • 15 Apr 2025

                                        Didn't know it was possible for iPhone sales to grow further in Japan.

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