OnePlus and Hasselblad are ending their partnership

05 September 2025
OnePlus is building its own imaging engine.

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Aierlan, 06 Sep 2025Oppo will most likely still handle the image processing. Th... more1/2" to jn5? what a downgrade.... yikes!

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    • Anonymous
    • PxE
    • 06 Sep 2025

    The Chinese already better than the western
    And these western collaboration have become a burden

      barti, 06 Sep 2025Nah... dude. Vivo are using optics from Zeiss not only name... moreIt's basically just the coating on the lens that is from Zeiss.

        jiyen235, 05 Sep 2025i have no faith in oneplus anymore. The OP11 was quite comp... moreActually just to update my previous reply. It is OPPO'S Lumo they will use as Oneplus officially announced this on Weibo。They also released 3 official photos taken with the 85mm f2. 8 periscope with Lumo branding on the watermark

          jiyen235, 05 Sep 2025i have no faith in oneplus anymore. The OP11 was quite comp... moreOppo will most likely still handle the image processing. Their new image processing system is just going to be 'Lumo' rebranded. They might even still call it Lumo in China with the detail max name only being used in global markets. At least Chinese reviewers are saying it's Lumo e.g. Xiaobai (little white). Looks like the periscope is going to be the same as the find x8s as it's going to be 85mm periscope with f2.8 aperture. Probably the same jn5 from the OPPO find x8s

            potato4k, 05 Sep 2025DetailMax? So it's their version of Deep Fusion, I guess.Detailmax seems like it's OPPO's Lumo image processing branding just renamed for Oneplus

              They have decided to focus mainly on performance now with the Oneplus series. The Oneplus 15 flagship will compete more directly with the Iqoo 15 flagship and the Redmi k 90 pro. The loss of the Hassleblad branding doesn't matter much but it seems the camera hardware will also be downgraded a bit. Oppo will leave the find x9 series to compete with the Xiaomi 16 series, Vivo x300 series and Honor magic 8 series with Oneplus competing more directly with Redmi and Iqoo. I think this move is mainly for the Chinese market where Oneplus has grown quickly in the last two years.

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                • barti
                • MUm
                • 06 Sep 2025

                Anonymous, 05 Sep 2025That's basically all these mobile "partnerships&q... moreNah... dude. Vivo are using optics from Zeiss not only name. Also they develop advanced chip for all algorithms in 2 seperate chips

                  Cameras on them oneplus phones have always been poor hasselblad or not

                    NeonHD, 05 Sep 2025Stupid OnePlus. They basically treated the partnership as p... moreoh man, I hope not.

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                      • Anonymous
                      • m2A
                      • 05 Sep 2025

                      If a person is good-looking, you can take pictures of them in any way you want. The clarity of today's cameras is sufficient.Personally, I don’t like beauty filters and prefer my natural look.

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                        • Raky
                        • m7J
                        • 05 Sep 2025

                        Ok, so i guess that they can make cheaper phones now that they don't have to pay for licensing!?

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                          • Anonymous
                          • xjH
                          • 05 Sep 2025

                          David, 05 Sep 2025It was a total marketing/advertising thing and there was no... moreMore like Hasselbald is nothing.

                            So they finally reversed engineered what they needed to make their own lol

                              DetailMax? So it's their version of Deep Fusion, I guess.

                                Stupid OnePlus. They basically treated the partnership as purely transactional, and once they grow tired they throw the partnership out like garbage.

                                Hasselblad image processing (mainly w.r.t. Oppo phones) isn't quite as "unprocessed" as Leica's take on Xiaomi, but it does have a Master Mode that gives you lots of control over the photo. I highly doubt whatever this DetailMax is, that it will serve as a worthy replacement to that. Sounds like another AI-powered thing, perhaps something similar to Topaz photo ai.

                                  Anonymous, 05 Sep 2025Nobody cared to begin with.And how do you know??

                                    David, 05 Sep 2025It was a total marketing/advertising thing and there was no... moreAnd there was nothing mediocre about the cameras

                                      SE vs HW ...Let the games begin!

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                                        • Anonymous
                                        • veM
                                        • 05 Sep 2025

                                        Lol.. Oneplus start the partnership and now Oppo is the one that continuing with Hasselblad.

                                        Anyway no more orange button for Oneplus.

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