Canalys: Global smartphone shipment down 10% in Q2, Transsion is now a top-five vendor
Global smartphone shipments during the April, May and June months totaled 258.2 million units as per the latest Canalys Smartphone Market Pulse report. The figure represents a 10% decline compared to the same period last year. Despite the sixth straight quarter of negative growth, global smartphone demand is slowly rebounding thanks to industry-wide inventory reductions and rising regional market demand.
![Canalys: Global smartphone shipment down 10% in Q2, Transsion is now a top-five vendor](https://fdn.gsmarena.com/imgroot/news/23/07/canalys-q2-global-shipments-report/inline/-1200/gsmarena_001.jpg)
Samsung was once again the leading smartphone brand in terms of shipments for the quarter with 53 million shipments and a 21% market share. Apple came in second with 43 million shipments and a 17% market share while Xiaomi rounded out the top three with 33.2 million shipments and a 13% market share.
Worldwide smartphone shipments and growth Canalys Smartphone Market Pulse: Q2 2023 | |||
Vendor | Q2 2023 shipments (million) | Q1 2023 market share | Annual growth |
Samsung | 53.0 | 21% | -14% |
Apple | 43.0 | 17% | -13% |
Xiaomi | 33.2 | 13% | -16% |
Oppo | 25.2 | 10% | -8% |
Transsion | 22.7 | 9% | +22% |
Others | 81.1 | 31% | -11% |
Total | 258.2 | 100% | -10% |
Note: Percentages may not add up to 100% due to rounding. Xiaomi estimates include sub-brand POCO, and OPPO includes OnePlus. Transsion includes Tecno, Infinix and iTel. Source: Canalys estimates (sell-in shipments), Smartphone Analysis, July 2023 |
Oppo had 25.2 million shipments and a 10% market share while Transsion which holds the Infinix, Tecno and iTel brands moved into fifth place with 22.7 million shipments and a 9% market share. Transsion’s rise in emerging markets and strong sales across the Middle East, African and Latin American markets solidified its position as a top-five smartphone brand. Transsion is also the only brand with a positive annual growth of 22%.
![Canalys: Global smartphone shipment down 10% in Q2, Transsion is now a top-five vendor](https://fdn.gsmarena.com/imgroot/news/23/07/canalys-q2-global-shipments-report/inline/-1200/gsmarena_002.jpg)
Looking ahead, Canalys analysts predict a moderate decline in smartphone demand continuing in the second half of 2023. The business environment is expected to improve and vendors that are able to balance long-term structural changes will prevail.
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Reader comments
- Anonymous
- 10 Aug 2023
- nbX
no
- UnholyGod
- 30 Jul 2023
- 7v4
Transsion need to ship more devices to Thailand. Launching the Infinix Note 30 VIP during a mid-month sale with just 60 device available across three online platform is a joke. Everything was sold out by 2am They also need to bring in the higher en...