Apple to launch a smart home camera, new AirPods positioning to emphasize health features

Vlad, 13 November 2024

Apple is getting ready to enter the smart home camera market, according to a new report by Ming-Chi Kuo, prolific purveyor of Apple-related rumors.

Mass production for this device is scheduled for 2026, and Apple is apparently very optimistic about its new product category, targeting annual shipments "in the tens of millions". Specifically, at least 10 million. That's significant because the entire global market so far is around 30-40 million units per year.

Apple to launch a smart home camera, AirPods positioning to emphasize health features

The wireless camera will unsurprisingly be designed to integrate seamlessly into Apple's ecosystem, with both Apple Intelligence and Siri being involved.

In related news from the same source, Apple will reposition AirPods to focus on health management, following the success of a similar strategy employed for the Apple Watch line.

Apple to launch a smart home camera, AirPods positioning to emphasize health features

Thus, future AirPods will come with more such health management features, and this should help grow AirPods sales from approximately 48 million units last year to 53-55 million this year, 58-62 million next year, and 65-68 million in 2026. In 2026, a new model is coming too.

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Reader comments

Leaning into health with AirPods is a genius move 🧠 I remember Samsung Gear IconX that could do step count, measure heart rate and had integrated storage for music. I know body temperature can also be measured by TWS and is actually the same method...

Imagine adverts for that camera "Your new iCamera with special subscription, just for you, out beloved user, will always keep you safe and secure. It will remind you to put your pants on when someone knock at your door. It will look how you **...

  • Anonymous
  • 13 Nov 2024
  • ibm

Apple is gonna make so much money on this, I can already tell.

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