Apple iPhone 16e sells like hot cakes, early data shows

Once the iPhone 16e came out, it was ridiculed by many as it's substantially pricier than its predecessor, the iPhone SE, and the upgrade since 2022 is underwhelming, to say the least. However, according to a Bloomberg report, the iPhone 16e recorded 60% more sales than its spiritual predecessor.

Sure, the iPhone 16e supports Apple Intelligence to some extent, gets a new, more modern design and display, but it's still stuck with one camera, and it costs $170 more than iPhone SE from 2022, which is a lot, even if you account for inflation.

However, users don't seem to care, and there might be a few reasons for that. For instance, with the discontinuation of the iPhone SE, the iPhone 16e remains the lowest entry point into Apple's ecosystem, so users literally don't have other options except to change teams and go with an Android device.

Secondly, the 16e could be a lucrative offer for enterprise customers, hence why we are seeing a surge in iPhone 16e orders. Lastly, people upgrading from an older iPhone like the iPhone SE from 2022 likely don't see the price hike as that big of an issue. They aren't upgrading that often to care.

Either way, the iPhone 16e seems to be doing just fine, although it won't be enough to turn things around for Apple in China, where the company is losing ground fast.

Source

Apple iPhone 16e