TAG Heuer unveils 41mm version of its Connected Modular smartwatch

The TAG Heuer Connected Modular 45 has a case diameter of 45mm, same as the Carrera watch, which inspired its design. If that’s too big for your wrist, however, you can try the company’s new 41mm model. And to add a bit of glam to its lineup, these Android-powered smartwatches now come in Full Diamond edition.

Geeky stuff first. The Connected Modular 41 is built on an Intel platform married to Google software. The specs are upped a bit - the AMOLED screen is sharper (326ppi vs. 287ppi) and offers higher max brightness, 350 nits. Also, memory has been doubled to 1GB of RAM and 8GB storage, so you can bring more songs with you.

The materials used on the watch are premium and durable The case (13.2mm thick) is made out of titanium (grade 5) while the bezel is ceramic. The bezel can be had in a light or dark version. Up front is a sapphire crystal with double anti-reflective coating. The watch is water resistant up to 50m.

Should the mood strike you, you can swap out the electronic module for a classic mechanical movement (hence “modular”). You have a choice of several Calibre 5 movements.

Both the TAG Heuer Connected Modular 41 and 45 are available in Full Diamond edition. For the 45mm model, this means a total of 23.35 carats of diamonds of VVS quality. The case is 18K polished white gold.

You can see these watches in person between January 15 and 19 in Geneva. They will be on the TAG Heuer boat moored in front of Beau-Rivage Palace. We should warn you that prices start from $1,200/€1,100. With enough diamonds, the price can quickly rise to 6 digits.

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