ZTE nubia Red Magic in Flame Red color is up for pre-order

Smartphone makers often adopt a similar strategy when it comes to product cycles - they launch a smartphone generating a lot of buzz in the beginning, but after a while, everyone starts losing interest in the device over the months. So to create a new hype, OEMs announce a new color version of their smartphone in hopes of making it in the news.

It's exactly the case with the ZTE nubia Red Magic - a gaming smartphone announced in April this year is currently up for pre-order offering a cool new color called "Flame Red" and it sells only with 8GB of RAM and 128GB of storage. Of course, this means that the asking price is a bit higher - CNY 2,999 ($440).

Shipments are expected to begin tomorrow and the device can be found on nubia's official website and on JD.com. You can see for yourself in the source links below.

Source 1 | Source 2 (both in Chinese)