New iPhone XS Max ad doubles down on its size

Apple has released a new video ad today, and this one's all about the iPhone XS Max. The biggest iPhone ever made is already outselling its smaller sibling, so it looks like people do prefer larger handsets.

And Apple isn't at all apologetic about how big the iPhone XS Max is. In fact, this ad is all about the company unashamedly pushing the phone's size, doubling down on this trait that may not be to everyone's liking.

Then again, people who do love big phones will probably enjoy the iPhone XS Max very much. It helps that it has the best display on any smartphone ever (at least according to DisplayMate), the powerful A12 bionic chip, and it runs iOS 12.