The Samsung Galaxy Z Flip toured the New York, London, Milan and Paris Fashion Weeks

Samsung was serious when it said that it wants the Galaxy Z Flip to add “a fashionable touch to users’ lives” - the phone strutted its stuff at the New York Fashion week where Samsung and Thom Browne hosted an exclusive event to showcase the limited edition of the Z Flip. The foldable phone then went on to attend the London, Milan and Paris Fashion Weeks.

In London, the phone walked the runway with Ashley Williams who unveiled the AW20 collection, featuring a custom-made “microbag” case for the phone and hair clips for its owners.

In Milan and Paris, Samsung invited guests to pop-up stores. The Milan store featured both the regular Galaxy Z Flip and the Z Flip Thom Browne Edition.

The pop-up store in Paris was located in the Galeries Lafayette department store on the Champs-Élysees.

Head over to our hands-on review to learn more about the geeky side of the fashionable Galaxy Z Flip.

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