IDC: Smartphone market expected to decline by 10.6% in H1 2020
The detrimental effects of the Coronavirus on the smartphone market will be felt throughout the year and as per the latest IDC projections could lead to a 10.6% decline in shipments for the first half of 2020. On a more long-term basis, the epidemic is expected to result in a 2.3% decline in global shipments for the entire calendar year. The market was supposed to see growth this year based on early estimates before the outbreak but the situation in the last month forced a re-evaluation of the previous estimates.
The main problems for smartphone manufacturers right now are the disrupted supply chains and logistics amid work stoppage in Chinese factories over the past weeks. The resulting demand shock is expected to be felt deep into the year’s first half but a return to normal activities is expected to start around Q3 2020. Looking at the Chinese smartphone market in particular, the new estimates see a 40% dip for the January-March period compared to the same time last year.
Component shortages, factory shutdowns, quarantine mandates, logistics, and travel restrictions will create hindrances for smartphone vendors to produce handsets and roll out new devices.
The overall scenario is expected to stabilize from the third quarter of the year as the COVID-19 situation hopefully improves and 5G plans pick up the pace globally” - Sangeetika Srivastava, IDC
Looking ahead, the prognosis is that 2021 will usher in a return to growth for the global smartphone market with an estimated 6% yearly growth fueled by demand for 5G handsets.
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Reader comments
- Anonymous
- 01 Mar 2020
- 7Xt
Decline on purchasing overpriced phones.... like they are now hitting $1k++ mark.
- Anonymous
- 01 Mar 2020
- yp1
No, the opposite. cheap components shortage means the OEM's have to rely on expensive alternatives as long as they don't decide to sit around and take a break. Naturally using expensive components means they'll increase the end product price. So be r...
- Anonymous
- 29 Feb 2020
- B}L
haha yes coronavirus is the problem for decline lets be real shipments is not sales and OEM just like to overstock decline will come because price increased 3times for last 4-5years while functions got removed