Apple says your next computer isn't a computer in TV ad for the new iPad Air

Vlad, 18 March 2022

Quick: what is a computer? Is a tablet a computer? Or is a tablet just... a tablet? These are the important questions Apple is tackling in its latest TV ad for its latest tablet: the new iPad Air, officially unveiled at the company's spring event last week.

We're only half joking here, by the way. The ad doesn't actually tackle those questions, but (spoiler alert!) it does end with the "Your next computer is not a computer" message. But isn't it, though?

Anyway, looks like the company still clings to some remnants of the "post-PC" buzzword (buzzphrase?) from back in the day. And the point of the rest of the ad seems to be quite obvious: in a world in which teenagers don't have phones (LOL!), a tablet can do everything you want it to. And that tablet is the new iPad Air, available now starting at $599.

Reader comments

Anonymous
29 Mar 2022
P$I

This is business, dude. Support for Apple Pencil into Macbook could easily solve all the problems. Only, a few people binge watch videos all the time. They will find a separate iPad model useful, thanks to low battery consumption. But Apple ...

Anonymous
29 Mar 2022
P$I

This is business, dude. Support for Apple Pencil into Macbook could easily solve all the problems. Only, a few people binge watch videos all the time.

Anonymous
29 Mar 2022
P$I

A15 Bionic with 14" display would have been a lot better for iPad Air. Awesome experience for binge watching! If someone really needs to do professional work, he won't hesitate to buy iPad Pro with better displays.