Canalys: Samsung dominated Latin America smartphone market in Q1

Michail, 01 June 2022

Smartphone shipments in Latin America for Q1 totaled 31 million units according to the latest Canalays report. The new figure represents a 3% decline compared to the same period last year. Samsung was the clear-cut leader in terms of shipments (13.4 million) and market share (43%) in the region. Lenovo came in second with 5.5 million shipments and an 18% market share but the company also saw the largest annual market share drop with a 20% yearly decline. Xiaomi came in third with 4.3 million shipments and a 14% share of the market.

Canalys: Samsung dominates South America smartphone market

Apple followed with 1.5 million shipments and a 5% market share while Oppo cracked 1 million shipments for the first time thanks to strong sales in Mexico which earned it a 3% share of the LATAM market. Oppo also had the highest 34% yearly growth.

Latin America smartphone shipments and annual growth Canalys Smartphone Market Pulse: Q1 2022
Vendor	Q1 2022 shipments (million)	Q1 2022 market share	Q1 2021 shipments (million)	Q1 2021 market share	Annual growth
Samsung	13.4	43%	13.6	43%	-2%
Lenovo	5.5	18%	6.9	22%	-20%
Xiaomi	4.3	14%	3.6	11%	18%
Apple	1.5	5%	1.3	4%	16%
Oppo	1.0	3%	0.7	2%	34%
Others	5.3	17%	5.6	18%	-76%
Total	31.0	100%	31.8	100%	-3%

Notes: percentages may not add up to 100% due to rounding Source: Canalys Smartphone Analysis (sell-in shipments), May 2022

While the rest of the world is dealing with a bleak macroeconomic outlook, markets in South America seem to have an optimistic view with brands like Honor, Xiaomi, Transsion (Infininx) and BBK’s Realme and vivo having ambitious expansion plans. Forecasts predict a 4% growth in smartphone shipments for 2022.

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Reader comments

Realdeal
11 Jun 2022
0d@

This is a crock of crap. These so called analysts must be thrilled they’ve been published on gsm arena

Anonymous
02 Jun 2022
tZj

That is total volume for both Lenovo and Motorola. In the USA, only Motorola is on sale. That is why sales volume for USA is listed under Motorola instead of Lenovo.