Nikkei: Samsung will slash OLED production because of poor demand for the iPhone X
Weak demand for the iPhone X is hurting Samsung’s OLED display business – while the company is seeking out new customers, it will slash the output by as much as 20 million units. The original target was for around 45 million to 50 million iPhone X displays, reports Nikkei.
And this is just for the January-March quarter, there may be additional cutbacks for April-June. The company is reportedly looking at Chinese and other customers to make up the difference.
Last year, Samsung invested $12.6 billion to boost its OLED production capacity in anticipation of an iPhone X boom that never came. Early predictions for 2018 profits were to beat the 6-year high of Q2 last year, but now it’s looking like Samsung’s display business may be in for a slump.
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Reader comments
- DLLM
- 26 Feb 2018
- 5Mb
I think 999$ and lack of a Plus version were two main reasons hurting iphone X sales.
- Anonymous
- 23 Feb 2018
- mqw
Moron territory. Thatt spyware notch, people don't want. UGLY. Idiotic. Undefendable. Its not Samoled rejected its the gamble to lie to the public didn't pay off. Its the notch phone x. Even unboxapplelyingthereapy, tried to pretend it was so good it...
- Anonymous
- 22 Feb 2018
- 81X
Classic FUD; first page of google results: Apple slashes orders as X isn't selling well!: http://www.businessinsider.com/apple-iphone-x-orders-slashed-sales-2018-1 Apple slashes orders as 8 isn't selling well!: https://www.zerohedge.com/news/2017...