OnePlus CEO takes new role in Oppo and OnePlus parent company

OnePlus started as an Oppo offshoot, eventually becoming its own recognizable brand in Western Europe and the United States. Its co-founder and CEO Pete Lau has now become a Senior Vice President at OPLUS - a mysterious company that wholly owns Oppo while it has a majority stake in OnePlus and a smaller stake in Realme too.

A OnePlus spokesperson confirmed Lau will remain CEO at OnePlus, but in the same time “he has also taken on the role of SVP and chief product experience officer for OPLUS”.

His new role is announced just days after Realme unveiled its ambitious plans for European expansion and it seems like Lau’s job will be to make sure the three companies are not competing against each other in the same price categories. Currently, the Oppo Find X2 Pro and OnePlus 8 Pro flagships have similar specs and price tags in countries like the United Kingdom, Germany, and France.

OPLUS is an organization that oversees three of the smartphone brands that are owned by BBK Electronics. However, vivo, another name owned by the Chinese conglomerate, is not part of Lau’s company, and he insists that “OPLUS has nothing to do with BBK”. However, these are all private companies and it's hard to verify such claims. The three companies are all claiming they are perfectly independent, despite clear evidence on extensive R&D collaboration.

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