OnePlus partners with JioMart Digital in India to increase its offline retail presence

Prasad, 10 May 2024

OnePlus today announced that it is partnering with retailer JioMart Digital in India to increase its retail presence in the country. Going forward, OnePlus products will now be available across 2000+ cities and towns in India.

JioMart Digital is a chain of retail stores owned by Reliance that specializes in electronics. The brand has over 100k+ retail stores across the country with greater presence in smaller towns and areas not often covered by online retailers.

OnePlus partners with JioMart in India to increase offline retail presence

"As we continue to extend our range of OnePlus products across the JioMart Digital store network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity by being able to easily access and gain a personalized experience of our OnePlus devices at their nearest retail outlets.", said Ranjeet Singh, Director of Sales at OnePlus.

This partnership comes just under a month after the Organized Retailers Association (ORA) and the All India Mobile Retailers Association (AIMRA) in India threatened to stop sales of OnePlus products across retail outlets due to allegations of the brand not supplying enough stock, giving them poorer margins, not handling service claims properly, and not engaging the retailers with visits from promoters and people demoing the new products. The ORA and AIMRA feel brands like OnePlus often prioritize sales from their online partners over offline retail partners.

OnePlus has since provided assurances that it will be working with retail partners to address highlighted issues. With this announcement, it seems tensions have been smoothened out for now.


Reader comments

  • Yess
  • 11 May 2024
  • CbI

Every singh are related, just like every smith

  • Anonymous
  • 11 May 2024
  • YYX

Is Ranjeet Singh related to Ranveer Singh?

  • Meh
  • 10 May 2024
  • y6W

Oneplus is basically dead in my country(not India btw) the moment they announced the price of the 12r in here. Like you can get the china rom of the oneplus 12 for half the price of the official 12r price or buy a xiaomi 14 for almost the same price ...

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