Only 'premium' Xperia smartphones will be sold in India, Sony confirms
Sony has confirmed that moving forward, the company will sell only 'premium' Xperia smartphones in India. The confirmation came from the Japanese company's India head of Xperia business Vijay Singh.
"Sony Mobile drove transformation in FY15 towards a profitable and sustainable company globally including the areas mentioned. As part of our transformation, we are sharpening our focus on select products and sales channels," Jaswal said.
If you recall, earlier last month, it was revealed that Sony will "defocus" on certain markets, including India, USA, China and Brazil. "Considering the recent shift, our marketing strategy will now revolve around offering premium products in the smartphone segment," Jaswal added.
Jaswal said that the move will further enhance the company's presence in the market.
Reader comments
- AnonD-52738
- 17 Aug 2016
- ibq
Dying state and cannot compare with Sony? Hahahaha! Where are you leaving? Jungle? lol! Samsung is still king with absolutely stunning build quality and performance now.
- aria
- 17 Aug 2016
- w4X
dont talk about samsung as is alrady din a dying state and and its quality cannot be compared to that of sony
- AnonD-463876
- 03 Aug 2016
- Q}4
Yeah well said. I still don't know WTF Bony was thinking when they put a mid-range chip in their flagship phone and slap a flagship price on it, or why their top tier model only has 3GB even though most flagships at the time had 4, which imo is the s...
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