Oppo signs Lamine Yamal as global brand ambassador

Oppo announced today that Lamine Yamal will become the brand's new global ambassador. The Barcelona winger will help the company promote its new devices, starting with the Find X8 Pro flagship and Reno13 midranger.

Lamine Yamal is touted as the next football superstar. At just 16 years old, he was the youngest player to win the UEFA Euro championship and also won the Young Player of the Tournament award at Euro 2024 last summer.

Oppo said in a press release that the company decided to go for the Barcelona-born player because he represents “authenticity and uniqueness,” values that are strongly aligned with the brand and its smartphones.

The partnership is also a continuation of Oppo's partnership with football brands, including the UEFA Champions League, where it is the Official Smartphone Product Partner until 2027, and the 2007 Ballon d'Or winner Kaka.

Oppo Find X8 Pro

512GB 16GB RAM £ 1,085.00
256GB 12GB RAM $ 834.39
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Oppo Reno13

128GB 8GB RAM ₹ 35,999
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Source (in Spanish)

OppoAndroid

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Reader comments

too much money spent on advertising and sponsors. sometimes i wonder, there will be another oppo A and reno series phone that can cost more than midrangers with dimensity 8300 and 7s gen 3.

He was using it since before and that's why they went to him

Their flagships aren't really overpriced. Last year their ultra model was cheaper than both Xiaomi and Vivo's. The standard x7 was also cheaper than Xiaomi's standard 14. Some of their models are overpriced like the Reno series and A ...