Phil Schiller dismisses rumors of Apple making a cheap iPhone

11 January, 2013

We have been hearing rumors of Apple working on a cheaper iPhone, something that is backed by both The Wall Street Journal as well as Bloomberg. But it seems that may not be the case after all.

In an interview with China's Shanghai Evening News, Senior Vice President Worldwide Marketing at Apple - Phil Schiller - said that “Despite the popularity of cheap smartphones [in China], this will never be the future of Apple’s products".

While this comes across as a clear dismissal of the rumors, it won't be the first time when Apple said that they were not going to do something and then basically do that thing later on. Then again, with Apple's strategy of selling previous generation iPhones at a lower cost, one does have to wonder where this 'cheap iPhone' would fit and if it is even necessary.