Samsung S7230E Wave 723 claims the entry level smartphone market

Samsung has just announced the next member of the Wave family, the Samsung S7230E Wave 723. Like its more expensive brother, the S8500 Wave, the Wave 723 will also be based on the Bada platform.

While it doesn't sport a Super AMOLED touchscreen, the newbie still manages to impress with its feature pack. As mentioned above, the Wave 723 runs the Bada OS (with the TouchWiz 3.0 on top of it) and developers can use the Bada SDK 1.1 to create applications for the upcoming device. By the way, the new SDK automatically downscales the UI of apps made for the first Bada-loving smartphone, the Samsung S8500 Wave, so that they match the resolution of the new entry level smartphone.

Samsung S7230E Wave 723 official photos

The Wave 723 comes with a 3.2" capacitive TFT touchscreen of WQVGA resolution (240 x 400 pixels, just like the S5250 Wave 2 and the S5330 Wave 2 Pro). Also on board there is a 5MP autofocus snapper with QVGA video recording and a LED flash, a 3.5mm audio jack, 90MB of storage (expandable through a microSD card slot) and a built-in GPS receiver. The Samsung S7230E Wave 723 will support quad-band 2G and dual-band 3G as well as 802.11n Wi-Fi and Bluetooth 3.0.

The Wave 723 is quite thin (measuring only 109.5 x 53.9 x 11.8 mm) and has sleek metal back cover. But while this is something many devices would be able to offer you, there is one thing only a few phones have - a unique leather flip cover protecting the display when the phone is not in use.

The Samsung S7230E Wave 723 smartphone is expected to start shipping in September and according to WSJ it will be selling for good 240 euro.