Samsung teases Bixby's AI makeover

Vlad, 14 January 2025

Bixby. "A true AI companion". Bixby.

Yes here we are in early 2025 and Samsung is still trying to make Bixby a thing. If first you don't succeed, try a few million more times, right?

Anyway, Samsung is teasing the "AI companion" that will be revealed on January 22 at the launch event for the Galaxy S25 family. And yes, it's Bixby.

Jokes about Bixby being peak Samsung tryhard aside, this is really happening and we're wondering just what enhancements the company has prepared for Bixby. And if anyone outside tech product reviewers will ever use them. Or even know they exist. Like, you know, Bixby itself.

The video only implies you'll be able to talk to Bixby like you'd talk to a human and it will understand exactly what you want, and give you that. But will this be better than Google's Gemini at AI-ing? That remains to be seen.

Samsung Android

Reader comments

Solun1
19 Jan 2025
Bps

I normally use Bixby, I'm not praising it but it does exactly the things I need like setting up reminders, alarms, music. I usually speak to it through my Watch3. I guess that's all it does for me, but it has its place.

TechCasual
14 Jan 2025
8XV

There is a feature called on-device mode or offline processing which does easy tasks without requiring internet connection

xPandamon
14 Jan 2025
8v@

Bixby isn't Siri. That alone is worth a lot. Besides, as someone that doesn't really use these assistants, the few times I did use Bixby I was pleasantly surprised, same for Samsung keyboard. The only reason I stopped using that was inexpli...