Samsungís latest Galaxy Note8 ad has nothing to do with productivity

Ricky, 16 September 2017

Samsungís Galaxy Note8 has just gone live in 42 countries on Friday and Samsung has released its first full-length television ad for it. What better way to appeal to an audience by invoking emotion?

In the newest Galaxy Note8 ad, love is the theme and two actors portray a brand-new couple who are figuring out their feelings for each other. The couple communicates with each other using the new Live Messages feature, which offers a more personal touch to messages.

By the end of the ad, the viewer becomes emotionally involved with the couple, in which the girl sends a message to the guy confessing her feelings for him with an accurate display of emotions before hitting send. In turn, the guy makes a light-hearted joke before confessing his own feelings.

Itís a cute ad, one that is targeted to appeal to anyone who has felt crazy about another person in the early stages of a relationship.

With this new ad, Samsung is marketing the Galaxy Note to the masses rather than keeping it a niche productivity workhorse. Yeah you can still clip webpages and keep a messy collection of hand-written notes, but the Note isnít just for professionals. Itís for anyone who wants to use it, and the ad chose a great way to showcase Live Messages.