Some analysts expect HTC One sales to slump by 40% in Q3
The HTC One sold well, despite some supply issues, and fairly quickly became a best-seller. The company was riding the wave of Ones, it was turning its fortunes around with revenues rising from March (when the One launched) through May. Then revenues slipped at the very end of Q2 and Australia's analyst firm Macquarie Securities expects things to get even worse in Q3.
The firm estimates around 3-3.5 million HTC Ones were sold in Q2, with 1.5 million selling in May (others claim 1.2 million) and 1 million in June. The July-September period will see a sharp 40% drop to 600,000-700,000 units per month, say the analysts.
This would be bad for HTC as the One made up an estimated 40% of the total units that the Taiwanese company shipped and 60% of the revenues (it's priced higher than most other HTC phones), which would lead to a drop of 15-20% in sales for Q3.
Wall Street analysts are predicting a flat growth quarter on quarter instead.
HTC is already bolstering its lineup with the bigger HTC Butterfly S and the more compact HTC One mini. Both of those share most of the premium features of the One, like UltraPixel camera and BoomSound stereo speakers. Whether they will be enough to prop up falling HTC One sales remains to be seen.