Sony Ericsson Q2 results are out, sales increase by 25 percent

16 July, 2010

Sony Ericsson has just posted its financial quarter summary and once again things are looking pretty decent for the Japanese-Swedish joint venture. The painful and expensive restructuring is obviously starting to pay off and the company has registered profits for a second quarter in a row.

The net profits are only 12 million euro this time, 9 million less than in the first three months of this year, but this is a positive result nonetheless. And hadn’t it been for the 32 million restructuring charges things would have looked even healthier for Sony Ericsson.

The company has managed to ship 11 million handsets over the past quarter, generating gross income of 1.757 billion euro, a 25 percent increase compared to Q1 and 4 percent increase over Q2 of 2009. The market share of the joint venture remains unchanged at an estimated 4 percent.

The average selling price of the Sony Ericsson handsets has increased to 160 euro (compared to 134 euro in Q1), reflecting the company’s continuous migration towards high-end devices.

The company quotes the good market reception of the XPERIA X10 and Vivaz as the reason behind their success. As for the future forecasts, Sony Ericsson rely largely on the XPERIA X10 mini and X10 mini pro that started shipping at the end of Q2 to secure their long term growth.



Reader comments

  • jack

i m a die hard lover of sony ericsson phones as it has great features and good sound quality


i am greatest fan of sony, deliver the excellent pic quality,,belive me samsung is nothing

  • .....

more better than nokia .. more beautiful and great. sony ericsson is a trusted phone ..:] i love my w595.!

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