Sony introduces us to the Xperia Z5 range in promo videos, showcases camera

Sure, the Sony Xperia Z5 Premium was the star of today's show, but the less flashy models have their place under the sun, too. The marketing teams have duly released promotional videos, which were meant to showcase the key features and position the Xperia Z5 and Z5 Compact in their respective target groups.

The first video is big on colors - it shows the three models with all of their available options, including the eye-candy mirror-like Premiums. Design details are also highlighted and a few "serving suggestions" hint at possible accessories.

The plain Xperia Z5 comes next with the focus shifted towards its fast-focusing 23MP camera. Of course, no Sony promo video can go without a mention of its water resistance and two-day battery life.

The Xperia Z5 Compact is aimed at tiny purses, apparently, if we're to believe Sony's ads. Fashionistas seem to be fans of ultra-fast autofocus and environmental sealing, too.