Spotify is testing personalized entries in its curated playlists

Spotify is definitely no stranger to statistical analysis, pattern recognition and meaningful recommendations. In fact, the "Discover" algorithms are what most really value in the vast platform that does a surprisingly good job of introducing users to potentially interesting artist.

Leveraging that, Spotify is apparently experimenting with inserting personalized songs into its official playlists. A company spokesperson has confirmed that a test is being carried out on a limited number of users and on "mid-tier" playlists. Typically, these curated playlists tend to get updated by Spotify staff on a weekly basis. However, that doesn't mean that an algorithm can't potentially do a better and more personal job, targeting you by your listening history.

Still, that being said, even if the feature works out great and makes it to a wide release, we doubt it would mean the end of human-curated playlists. But it could just make them better.

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