Tecno takes its skin tone representation campaign to a new region
Tecno has been advocating improvements in skin tones in smartphone photos since last year, and most recently it announced a campaign against skin tone bias in cameraphones last month.
Today, the company is announcing that it's partnered with the University of Leeds and Dar Al-Hekma University to enhance skin tone representation for Saudi Arabia.
Tecno will conduct research with the aforementioned universities to ensure accurate representation of Saudi consumers in mobile imaging, and the company says this will solidify its position "as a leader in inclusive smartphone imaging and promoting skin tone diversity".
Tecno's AI-powered Universal Tone technology unveiled in 2023 authentically captures "the full spectrum of humanity's diversity, with a particular focus on emerging markets", the official press release goes on to state. That focus is no accident, of course, since Tecno has so far been very present and very successful in exactly such markets.
The research done for Saudi Arabian consumers will gradually expand to other countries in the Middle East. Tecno will collect and analyze "a broad spectrum of skin tones in the region", aiming to "better represent and adapt to the diverse complexions unique to Saudi Arabia and the broader Middle East".
The company will also work on fine-tuning its image processing algorithms to cater to the characteristics of Saudi and Middle Eastern skin tones.
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Reader comments
- Crackling Doom
- 12 Dec 2024
- 86t
Where did I reply to my own comment? Edit: oh, you're one of those people that uses that stupid term unironically. Go figure you thought I responded to my own post. Reading isn't your strong suit.
- GAMIR3DH
- 12 Dec 2024
- LEU
Did you just replied your own comment, yall side is soo mad at people calling things that has DEI "woke" that now you want them to define them when they know what exactly it means. They are tired of the pandering to you group of people th...
- Crackling Doom
- 11 Dec 2024
- 86t
It's just a right-wing (political) term used to label someone that has a different viewpoint than them. I'm their mind, woke = bad. Even though the opposite is "asleep", which is somehow supposed to be a good thing? It...