X introduces long-form Articles for Premium+ subscribers

If you've always wanted to create long(er) form content on X (formerly Twitter), well, now you can. We're not sure why you'd want to do that on a platform like this that can take it down whenever it wants to (or gets bored with the feature it's just introduced), but to each their own. Perhaps this is meant to take on Substack?

Anyway, the news is this. X now lets you create "Articles", aka long(er) form content on its platform. The catch? You need to be a Premium+ subscriber. That means paying X $16 per month or $168 per year. Alternatively, you need to be part of a Verified Organization.

If you are one of those people, then you can start composing articles by selecting "Article" in the sidebar. You get bold, italic, and strikethrough text formatting options, as well as bullet points and numbered lists. And you can also embed images and videos "to enhance your storytelling and add visual interest to your Articles".

There will be a new Articles tab on your profile and your Articles will appear in your followers' timeline just like regular X posts. Articles will be uniquely distinguishable because they have a unique icon and layout, in order for your long-form content to stand out. And yet, embedding an article results in what you see above - only a link to it. That's rather unfortunate, isn't it?