Xiaomi launched the Mi 10 Pro’s 108MP camera into space in its latest ad

Ricky, 09 March 2020

The latest ad, posted to Xiaomi’s Twitter and YouTube channels, boasts the Mi 10 Pro’s camera prowess with images of Earth shot from a space satellite with the Mi 10 Pro’s 108MP camera.

Xiaomi launched a satellite in 2019 with the same 108MP camera on board as the Mi 10 Pro’s. Although the images look great, these only make up about 8 seconds of the entire 1-minute and 27-second commercial. If you want to see the samples, scrub ahead to 0:54 in the video.

Perhaps the ad proves that smartphone cameras aren’t idea for shooting photos of the Earth from space – I mean. It’s not like you’ll even be able to. But the tagline of the ad is clever. “See your world in 108 megapixels”.

As per the ad, Xiaomi expects to serve over 100 million users around the world in 2020. The Mi 10 and Mi 10 Pro is already available in China, but the company will hold its international launch of its new smartphones on March 27. Given the results of the initial flash sale, the MI 10 duo may turn out to be a popular choice this year.

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Reader comments

  • soa008

if you truly see the provided pictures you will notice that mi 10 pro is better in almost all photos given by DXOMARK. i dont know why they give OPPO this score.

Nope, there is even an article about it today : https://www.gsmarena.com/oppo_find_x2_promo_video_shows_the_advantages_of_omnidirectional_af_over_dual_pixel_af-news-41914.php The IMX689 use a totally different autofocus technology, the first of i...

The autofocus system is there on all phones sporting the IMX 686.

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