Xiaomi unveils new logo and brand identity

Michail, 30 March 2021

Day two of Xiaomi’s Mega Launch event brought us the brand’s first foldable smartphone – the Mi Mix Fold but there was another non-tech announcement on stage. The new Xiaomi logo is here and it brings a brand new “Alive” branding identity designed by Japanese graphic designer Kenya Hara.

Xiaomi unveils new logo and brand identity

The big change in the new logo is its rounded edges. There’s also the new MI typography which adds a more aesthetically pleasing look to the company’s name next to the logo. Xiaomi specifies that it wanted a more agile look to its brand identity and one which symbolizes its agile nature heading into the next decade.

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Reader comments

  • Carol

Yeah, they literally innovate nothing but take everything without paying a cent, cause well china. After that they slap a uglier version of iphone, samsung or Nokia Cover/design and call it innovatoon.

  • Carol

Well, that's the wrong logo, the real logo would be a hand in someone elses pocket.

  • MrDong

Heard changing the brand only costs $300 thousand, like seriously???

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