YouTube's anti-ad blocker campaign isn't a "small experiment" anymore

Vlad, 31 October 2023

Back in June, YouTube announced that it was running a "small experiment" globally where it urged a tiny subset of people using ad blockers to disable them if they want to view content on the platform.

This is no longer a "small experiment". YouTube now says it's launching a global effort to crack down on ad blockers and encourage users to either allow ads or pay for YouTube Premium (where there are no ads).

YouTube's blocking of ad blockers isn't a ''small experiment'' anymore

This comes straight from YouTube communications manager Christopher Lawton. When you run into YouTube's ad blocker block, you'll see a message like the one in the screenshot above. The most important bit is this: "video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled".

As expected, you get two choices: allowing ads or trying YouTube Premium, and that's it. The expansion of YouTube's blocking of ad blockers has gradually happened over the past several weeks.

According to Lawton, using ad blockers violates the platform's terms of service. "Ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube", he said.



Reader comments

  • adblocker
  • 28 Nov 2023
  • gKB

Mate, who wants to pay for premium feature on a free website to watch censored videos? I don't care the slightest about the creator, he makes money off of viewers. If I am forced to pay for the ads to go away I'll just switch platform and n...

  • english only
  • 28 Nov 2023
  • gKB

If the viewer isn't happy and YouTube doesn't care about the creators why should the viewer care? Creators can go get a real job instead of pretending and censoring themselves online. If I want to watch ads I'll go watch tv since there...

there are always other video streaming websites besides youtube, so sorry.. i don't care if youtube is gone someday

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