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Asus has been making phones for a few years now but the company but hadn't quite managed to leave a mark on the market and the consumers' mind. That changed a bit with last year's ZenFone 2 series that offered unheard of specs at incredible prices, which made them quite popular among the budget conscious users. This year the ZenFone 3 series is a bit different. Asus seems to have no interest to appeal to the budget market and is going straight for the flagship segment.

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