Apple registers xrOS wordmark ahead of MR headset announcement
The long-rumored Apple mixed reality (MR) headset is expected to finally make its official appearance at next month’s WWDC 23 and Apple is in swift preparation. Cupertino filed a wordmark for xrOS – its MR headset’s rumored operating system with the New Zealand Intellectual Property Office.
xrOS wordmark on the New Zealand Intellectual Property Office
The listing is still pending approval and was filed by Deep Dive LLC which is a known Apple shell company. The same firm filed a trademark for xrOS back in December. The interesting bit is that the new wordmark features the same San Francisco typeface used in Apple’s other operating systems.
xrOS wordmark
As for the naming, xr is short for eXtended Reality while OS stands for operating system. Apple’s MR headset has big hopes not just for Apple but for the entire VR industry so we’ll be patiently waiting for June 5’s big announcement keynote.
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Reader comments
- Anonymous
- 17 May 2023
- 6ET
Sure, given it's probably the most exciting thing about this product is the name. Can't wait to Facetime my friends with a silly animated avatar on a $3k piece of half-baked technology - with a cool futuristic name!
- sa11oum
- 17 May 2023
- 3xx
Obviously. I meant in iPhone XR case the X was roman numeral, not the letter.
- Anonymous
- 17 May 2023
- n{k
Not this time, no : xr stands for eXtended Reality, according to the article.
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