Apple relaunching 8GB iPhone 4 in India to boost sales

Apple is said to be re-releasing the iPhone 4 in India, specifically the 8GB model, according to The Economic Times. The move comes as a result to boost sales in the Indian market, which Apple has been losing to cheaper rivals running Android and Windows Phone 8.

The iPhone 4 was a popular model for Apple because of its relatively lower price compared to the newer iPhones in India. Apple and the iPhone in particular are aspirational brands in India and as such are on everyone's wishlist but the high price of the unlocked models means most people either go for the older cheaper models or some rival brand, of which there is no shortage.

With the iPhone 4 being discontinued last year after the launch of the iPhone 5c and the 5s, Apple lost one of its key sellers in the Indian market, along with its customers as well. With the relaunch of the iPhone 4, Apple is trying to gain back some of these customers.

According to the source, the iPhone 4 8GB will be priced in India at around INR 15,000 ($244) through buy back schemes and EMI options. The phone is expected to go on sale as early as next week.

Source