Canalys: Apple was the world’s leading smartphone vendor for 2023

Michail, 16 January 2024

Apple overtook Samsung as the world’s leading smartphone vendor in Q4 taking home 24% of total shipments according to research firm Canalys. Cupertino also ended the year as the top vendor marking the first time it outpaced Samsung on the yearly basis. Smartphone shipments for Q4 2023 reached 320 million units, representing an 8 percentage point increase from Q4 2022.

Canalys: Apple was the world’s leading smartphone vendor for 2023

Q4 2023 was also the first quarter with positive growth after seven consecutive quarters of decline. Canalys estimates 1.1 billion smartphone shipments for 2023 which would be a 4 percentage point decrease from the values for 2022.

Canalys: Apple was the world’s leading smartphone vendor for 2023

In Q4 2023, Apple led the way with 24% of all shipments thanks to robust demand for its iPhone 15 series. Samsung came in second with 17% of the market but lost share in the low-end segment. Xiaomi (13%) came in third place while Transsion (9%) continued its rise and ended the quarter as the fourth leading smartphone vendor. Vivo (7%) rounded out the top five.

Worldwide smartphone market share split (Canalys preliminary smartphone market pulse: Q4 2023)
Worldwide smartphone market share split (Canalys preliminary smartphone market pulse: Q4 2023)

Canalys analysts suggest the demand rebound was fueled by markets in the Middle East, Africa, Asia Pacific and Latin America. Low and midrange devices in particular served as the key growth drivers. Looking ahead, Canalys expects on-device AI to be the main focus for high-end devices launched in 2024 with the major players trying to support their goals of capturing more market demand.

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Reader comments

I think that this is because of Apple's marketing strategy and brand image. Apple has a luxury brand image, with a luxury and unique marketing system.

What the android gimmicks apple take? Took how long for them to get AoD screen, ray tracing cores, the camera island, 5g, wifi 6 and 7, emergancy satellite messaging (huawei was 1st), quad bayer cam set ups, periscope telephoto... They were even last...

My man, the pot calling the kettle back . " Just like competing analyst house Canalys revealed a few hours ago, IDC is now out with its own report and confirming the once-in-more-than-a-decade news: Apple took the crown away from Samsung in 20...

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