Samsung urges Apple to embrace RCS
Time and time again, someone urges Apple to embrace RCS and implement it into iMessage so that the green and blue bubble divide ends. The latest effort comes in the form of a 30-second clip by Samsung.
It's a play on an Android phone chatting with an iPhone, discussing Apple's stubbornness to support RCS in iMessage.
Google developed RCS to be a universal standard to replace SMS (and remove the need for a carrier to be involved). Since then Android as a whole has been trying to get Apple to allow RCS into iMessage. But of course that would mean Apple giving up on a big roadblock to iPhone users coming to Android - iMessage being iPhone-exclusive. As you'd expect Apple isn't inclined to oblige.
At this point it would likely take some sort of regulatory ruling similar to the EU making USB-C mandatory for Apple to adopt RCS.
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Reader comments
- leo sk
- 14 Oct 2023
- uu4
Even MIUI's messaging app supported RCS when I tried an year back. But yeah, it makes little sense if google doesn't make the API accessible
- Anonymous
- 14 Oct 2023
- nGA
The real question to my mind is why Google don't make the RCS APIs available to third party developers: they struck a special deal with Samsung so that it would be used by their messaging app, but otherwise only Google Messages can use it. ...
- Anonymous
- 14 Oct 2023
- nGA
Correction: Google didn't develop RCS, the standard pre-dated Google's interest in it. They just pushed for its adoption, and when that wasn't enough to get networks to invest in it they decided to run the service through their own ser...
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