Sony Ericsson - W800, K750, J300...

Sony Ericsson today unveiled 4 new phones - K750, a 2 Megapixel imaging phone; W800, a Walkman phone with high quality digital music player; K300, a camera phone offering imaging for the mass market at entry level price and J300, a slim, curvy mobile phone with entertaining functions

Sony Ericsson K750, announced today, is a 2 Megapixel imaging phone that captures a sharp, clear pictures with good colour reproduction for printing, sharing and viewing. This phone also delivers fast, open connectivity and contains a generous memory. The K750 is ideal companion for a busy working and social life due to its imaging functions combined with a set of business, entertainment and communication features. The integrated digital camera has an Autofocus, 4x digital zoom, red eye reduction and an intuitive user interface and operates horizontally. If used with the Sony Ericsson PhoneFlash MXE-60 it is possible to take pictures in the dark from several meters away and it also helps reducing red eye.

Images can be shared with a host of other devices thanks to Memory Stick Duo, Bluetooth and Infrared. In addition, a USB cable comes with the phone for fast transfer of pictures, video and music to and from a PC. In combination with the Bluetooth Media Centre MMV-200, the K750 can be used to view pictures and videos on a TV screen. Featuring an internal 32MB memory, which can hold nearly 100 full size pictures and an external memory slot, which accepts Memory Stick Duo up to 2GB, enough for more than 6,000 shots. A 64MB Memory Stick Duo is supplied with the phone. The phone also has a 3D Java games engine, an integrated MP3 player and FM radio.

The K750 has some onboard tools for personalising the phone and mixing video, stills, sound and text. VideoDJ™ allows users to create their own animations; PhotoDJ™ is a simple photo editor for enhancing shots; PlayNow™ enables users to download fresh new music tones direct to their phone and personalised ringtones and sound effects can be created with MusicDJ.

The K750 is available in black and silver and will be on sale from Q2. It will come in the following variants: K750i - Triple Band 900/1800/1900 MHz and K750c - Triple Band 900/1800/1900 MHz for China Mainland.

Sony Ericsson W800 is the first Walkman branded mobile phone and brings high quality digital music. W800 is the first product to combine a mobile phone, a high quality digital music player with up to 30 hours' battery life, and a 2 Megapixel camera in a slim, lightweight device with stylish design.

W800 probably will become a serious contestant in the digital music player market due to its supreme sound quality. The W800 is supplied with hi-tech stereo headphones and it is compatible with the proven, industry standard MP3 and AAC music file formats. Storage capacity is also plentiful as the supplied 512 MB Memory Stick Duo gives capacity for around 150 music tracks. In addition, loading music into the player is a breeze thanks to the supplied Disk2Phone software, which enables quick, convenient transfer of music CD's onto the phone via a PC.

An incoming call will ring through the stereo headphones, allowing people not to miss a call when listening music. If the user chooses to take the call, the music is paused for the call's duration. The music player is operated with just one Direct Music button that plays, pauses and stops tracks, and player and phone can be used independently of each other, so for example the user can switch the phone off for a plane journey while still enjoying the music player.

W800 has a powerful battery that will play for 15 hours if the phone is switched on, or up to 30 hours if it is not. Weighing in at less than 100g, the W800 also offers a 2 Megapixel camera complete with autofocus, picture light, active lens cover and digital still camera interface. There are useful accessories such as the MMC-60 Music Cable which connects the device to play out on a stereo hi-fi, and the HCA-60 Advanced Car Handsfree which allows music to be played through car speakers.

The W800 will come in the following variants: W800i Triple Band 900/1800/1900 MHz; W800c Triple Band 900/1800/1900 MHz for China Mainland

Sony Ericsson K300 is a camera phone with a user-friendly interface and provides mobile video and picture messaging. The camera is used horizontally, with 4x digital zoom. Thanks to Quick Share™ it is possible to send video, picture and text messages in just a few clicks. The K300 has a 12MB on-board memory and a 65K color screen, a built-in speaker phone, PC synchronisation and personal information management, 3D-Java games engine to ensure smooth and fast play of 2D and 3D games. Very useful accessories include Car Hands Free or, for the first time at this price level the Quick Install Car Kit.

The K300 is available in Visual Blue or Smooth Silver and will be in shops starting Q1 2005. It will come in the following editions: K300i - Triple Band 900/1800/1900 MHz; K300c - Triple Band 900/1800/1900 MHz for China Mainland; K300a - Triple Band 850/1800/1900 MHz for Americas.

Sony Ericsson J300 is a slim, curvy mobile phone, providing 3D gaming engine and stacks of ways to get creative by composing ringtones, creating wallpapers and restyling the phone from a colorful selection of Style-up™ covers and is available in pink, black or white.

Thanks to the cooperation of Sony Ericsson with Gameloft, a mobile game developer, J300 will surprise owners with a free game download of Rayman 3 via Sony Ericsson's PlayNow™ content download service. A range of branded games from a number of major game publishers will now be available on PlayNow™ for the launch of the J300. 2D and 3D games and other content for the J300 will also be available from operator's download services.

The J300 will be available starting in Q2 2005. It will come in the following editions: J300i - Dual Band GSM 900/1800 MHz; J300c - Dual Band GSM 900/1800 MHz for China Mainland; J300a - Dual Band GSM 850/1900 MHz for Americas.